★★★★★September 23, 2019
Magical results, best shampoo and conditioners ever!!
I love this product. I started using it about 2 years ago when I had the first bleach of my hair in my life. My hair became extremely dry and without any shine. My stylist recommended this product and I bought it from Amazon. The difference it made was simply beautiful and almost unbelievable. I love it!! My hair looks and feels healthy again
Raquel B.Verified purchaseHelpful (12)
★★★★★October 26, 2020
My Favorite Shampoo
This line of hair care is Italian. It is color safe and the illuminating adds a pretty shine which I have always liked. The value for this is very good on Amazon...it sells for much more in a salon. The thing I truly like about this but you will see other women complain - this is a personal preference only - is the scent. I dislike flowery, over-girly hair care. The scent from this one is a bit on the spicy side. I read one review that compared it to a men's cologne which is kind of true but it is my favorite. (If you like amber based colognes, you will like the scent of this shampoo.)
AnitaVerified purchaseHelpful (9)
★★★★☆April 7, 2023
Quality and quantity
Overall quality was great! My hairstylist uses this shampoo and it leaves shine in the hair. Product liquid came in a little over half of the bottle which is slightly dissatisfying. Will not be ordering this again for the amount it costs.
LeslieVerified purchaseHelpful (5)
★★★★★November 22, 2024
Super soft hair
At 56, I’ve grown out my gray hair. I couldn’t stand the wiry grays. This smooths them out. It’s pricey but I feel it’s worth it. My hair feels so light, not heavy and since using it I have received compliments! A little bit of the product goes a long way!
Michelle R. StrzelewiczVerified purchaseHelpful (4)
★★★★★June 23, 2024
Great shampoo
This shampoo made my hair shiny and smoother. It was a splurge because of the price but seems high quality I recommend it.
Amazon CustomerVerified purchaseHelpful (3)
★★★★★October 23, 2024
Illuminating shampoo
This shampoo is great! It leaves your hair clean and illuminated as it claims after just the first washing! Fantastic stuff
C. BankerVerified purchaseHelpful (3)
★☆☆☆☆August 10, 2025
Bad container
The product arrived with half of the content gone... i'm so annoyed with these companies... why would u make bottles that are not sealed properly?
Ramona P.Verified purchaseHelpful (2)
★★★★☆February 9, 2020
its alright
Smell good but I dont notice any differance.
GirleyVerified purchaseHelpful (2)
★★★★☆December 21, 2019
Ok product
Feels ok. Smells funny
AussiesVerified purchaseHelpful (2)
★★☆☆☆June 26, 2022
Bottle is half full!!!
I love this shampoo, but the bottle was half full!
lisa nVerified purchaseHelpful (2)
★☆☆☆☆April 6, 2022
Disappointed
Are you kidding me? This bottle came half empty! I will definitely return it. I am so disappointed.
Mil MonacoVerified purchaseHelpful (1)
★★★★★December 22, 2025
Best shampoo and conditioner ever!
Best shampoo and conditioner ever!!! been using it for over 12 years well worth the money does everything it says it does. Now my daughters aren’t hooked on this too. I wish the price was less, but I understand why it is what it is. It’s like magic!
Jennifer SchwabVerified purchaseHelpful (1)
★★★★★June 3, 2023
Great shampoo and a good value
Leaves hair very silky
Karen WilsonVerified purchaseHelpful (1)
★★★★★October 6, 2025
Cabello hermoso
Producto 100% recomendado para el uso seguro en el cabello, te deja el cabello muy suave y brillante
Amazon CustomerVerified purchaseHelpful (1)
★★★★★October 9, 2025
Excelente producto, el cabello queda brilloso y con aroma a salón
Excelente, un aroma de salón .El cabello queda brilloso
Verified purchaseHelpful (1)
★★★★☆May 29, 2024
Soft, shiny hair
I like that this shampoo makes my hair incredibly soft and shiny. However, it is so soft, I have to add another product to control it.
Brenda StrangeVerified purchaseHelpful (1)
★★☆☆☆July 22, 2022
Beware of possible counterfeit
Our bottle had no plastic wrap, seal, and was only 2/3 of the way full. For the price, not confident this is authentic.
An Amazon UserVerified purchaseHelpful (1)
★★★★★May 2, 2026
Mi opinión
El producto es espectacular
Yaneisy romero perezVerified purchase
★★★★★January 22, 2026
Huele riquísimo y deja el cabello suave
Llevo años utilizsndo este shampoo y no lo cambio. Deja el pelo bien okoroso y súper suave. Lo recomiendo 100 %
Ana M. Morales CruzVerified purchase
★★★★★March 7, 2023
Light and hydrating
As someone with fine hair I really like that it doesn’t make my scalp feel heavy. It also smells heavenly.
Ashley Guice CreativeVerified purchase
★★★★★October 26, 2021
Very good
Very good and nice
Carlos OvallesVerified purchase
★★★★★March 15, 2026
smoothness
Excellent quality; leaves hair shiny and silky.
Dieliz AristimunoVerified purchase
★★★★★April 13, 2025
Does not strip color
If you have color treated hair you will love this shampoo!! It lathers beautifully with a small amount and really cleanses well without stripping the color. It leaves hair smooth and shiny and doesn’t tangle it up. It just does exactly what a great sulfate free shampoo is supposed to do. Worth every penny!! I’m hooked! Highly recommend!!
DLS Jones
★★★★★March 5, 2024
This is my 3rd bank
This is the best tool for home care. Girls hair is soft and well-groomed
Good quality.thank you so muchVerified purchase
★★★★★March 8, 2023
Best shampoos out there!
Great shampoo recommended by my stylist.
IbEastsideVerified purchase
★★★★★February 22, 2022
Me deja mi pelo limpio
Me fascina su fragancia
Karla SantosVerified purchase
★★★★★November 2, 2025
I love the lather and how soft it leaves my hair!
Ive never used a shampoo that lathered so well using only half of the amount I usually need. It leaves my hair feeling soft, even before conditioner, and smells good.
Laurie SanchezVerified purchase
★★★★★December 10, 2021
Te deja el cabello suave y dura mas el secado.
Excelente producto.
NivyVerified purchase
★★★★☆June 25, 2024
better quality
My wife found this to be one of the better quality shampoos. My only issue is the very high price.
Kindle CustomerVerified purchase
★★★★☆January 17, 2019
Bueno para hidratar
Muy bueno
KarenVerified purchase
★★★☆☆February 4, 2023
Fragrance is way too strong
I love the way this makes my hair feel. It actually works great, but the fragrance is so strong that I will not repurchase. I hope the company reformulates this line with a much lighter scent, then I would definitely continue to use it.
KVM
★★★☆☆June 9, 2019
new formula
smell is different
Annabella MishkaVerified purchase
★★★☆☆March 16, 2023
Shampoo
It wad only 60% full of product.
marissa saferVerified purchase
★★☆☆☆July 18, 2022
shampoo or rubber ball?
I have used this shampoo for years, but this purchase was a disaster. at first the shampoo was very runny then it wen hard like a rubber ball of glue...what a mess and waste of money.
no nameVerified purchase
★★☆☆☆February 1, 2023
Left my hair flat
This product left my hair shiny but flat, weighed it down, no body. Also expensive
KrisMVerified purchase
★★☆☆☆July 2, 2022
Unpleasant scent
I do not like the smell of the shampoo. It smells like cleaning supplies. I like Alfa parf products, I will stick to the pink bottle because it smells much better.
NicoleVerified purchase
★★☆☆☆December 27, 2025
Good
Return it
judith fernandezVerified purchase