★★★★★June 21, 2022
LOVED IT! YES YES YES!
I have 3 of their lotions so far! The only one I have NOT tried yet is the purple bottle, "As good as New" renewal kind... But I've got the pink, yellow, & blue bottles of lotion! And I love all of them! I got hooked when my mom gave me the Blue, "Let's Bounce" kind. Her neighbor is now engaged to the guy who created the B.Tan/B.Fresh company. And she had tons of the products to give to family & friends for free, which included my mom. And my mom thought I'd like it... I DID!!! And that made me wanna look it up and buy more... which led me to trying the pink, "From Dull to Dewy" kind! It smelled good, was light, absorbed into the skin fast, and made me feel soft. Was perfect. So then I wanted to try the yellow, "Lit From Within" and here we are! Bought some & tried it! All of these are winners! I have very sensitive skin. As well as psoriasis on my elbows. And they all work so well! They do not feel sticky or thick. They arent greasy. They are very light, my skin just sucks it up and feels soft after. And my elbows are actually clearing up! I dont think folks know how big of a deal that is... I HAVE SPENT YEARS trying so many different things to help my psoriasis. I did not even intend for this to be helpful for that, cuz nothing has ever worked. Just wanted lotion for my overall body in general... And yet somehow it is helping my psoriasis! So I am over the moon excited & love this stuff. Anyone giving it bad reviews is clearly way too picky, and is crazy! Just being a negative nacy who must not like anything. Cuz this brand so far, is like a miracle in a bottle for me! I literally threw out ALL my other lotions a few days ago, cuz I've decided this is the one brand I love now. Not even joking. Seriously!
BrelanaVerified purchaseHelpful (47)
★★★★★December 5, 2023
Moisture!
Don’t even hesitate if your skin is dry get this! I only used a pea size on my face n let me tell u it’s phenomenally moist feeling on my skin. I feel like it’s gonna be great for using before my makeup goes on. Deff gonna try others from this line as well n also price u can’t beat! Jus but it!!!
Sam💘RichVerified purchaseHelpful (6)
★★★★★May 19, 2025
Dry/loose skin rescue
I bought this serum lotion to use after fake tanning, but it’s turned into my everyday lotion. I’ve been losing a lot of weight recently and I’m getting some loose skin. Hyaluronic acid is highly recommended to help with that issue and this lotion checks that box off as well. I notice my loose skin looks better when I use this. It’s not a miracle fix it anything, but it definitely helps. I also suffer from dry skin and this definitely fixes that within a couple weeks of regular use. My favorite aspects of this lotion are the texture, it’s more of a clear, thick, serum than a cream. It soaks in quickly and dries down quickly too. It smells great and is not overpowering at all. I just ordered several of the other versions to try out as well. I have not seen anything bad come out of this brand yet!
Tiger RoseVerified purchaseHelpful (6)
★★★★☆June 12, 2023
pretty good
after shaving it feels so good on the skin and leaves your skin super smooth with no bumps! the smell is a little odd though
TeeganVerified purchaseHelpful (4)
★★★★☆September 6, 2022
Large size, heavy fragrance
Product has a nice thick serum texture. Doesn’t feel heavy or sticky, pretty strong fragrance to my nose. Citrusy and I think that slightly irritated my skin. Other than solid product, you get a good amount for the price as well.
Kristen SVerified purchaseHelpful (4)
★★★☆☆May 30, 2022
great scent but not very moisturizing
I wanted a good body moisturizer, not just a good smelling lotion. This does smell really good, light & summery, but it's very watery, runny & doesn't do anything for my dry skin.
HelenVerified purchaseHelpful (4)
★★★★★January 13, 2025
Perfect Moisturizer For Your Body
I’ve been on the hunt for a moisturizer that wouldn’t leave me feeling greasy and would keep my body moisturized for a few hours if not all day and surprisingly this stuff is great and the value for your money you can’t beat. The scent is not really overbearing so I definitely love this stuff
Amazon CustomerVerified purchaseHelpful (3)
★★★★★January 15, 2023
LIke your facial serum, but for the body
I could say that this is a great body lotion, but it's so much more. It's light and creamy, and leaves skin silky soft, with a beautiful shimmer finish. This lotiion/serum has so many ingredients that are porven to be effective in the fight against aging skin. Ingredients that are in so many facial serums, that it only makes sense to have a body lotion with them , as well. I love this lotion so much.
Lisa MFree product, given for reviewHelpful (3)
★★★★☆July 22, 2022
A nice serum
The current title for this product is a little misleading. It lists the product first as a lotion and then later in the title mentions serum. This is definitely more of a serum than a lotion. When I hear lotion I think hydration. While this serum works well to brighten skin (thanks, vitamin C), I would not call it hydrating. It certainly does not leave your skin feeling hydrated after use. That said, it does a good job of reinvigorating skin over time and it does not leave any oily or filmy residue. It absorbs quickly. The scent is also very nice. I was genuinely surprised with how much I like it, as I am not much of a fan of licorice and the bottle mentions licorice root. However, there is no licorice smell at all. It is simply a clean, bright, and fresh smell. It is subtle and not overpowering.
Roger N. OvertonFree product, given for reviewHelpful (3)
★★★★★January 29, 2024
THIS STUFF WORKS!!
Yes! This is a great alternative to putting on lotion after the shower/bath. I am not a huge lotion person - this is light moisturizing and not sticky. Leaves your skin feeling soft but not tacky or over scented.
MariskaVerified purchaseHelpful (2)
★★★★★May 3, 2023
Great Serum
I use this all over my body including my face when I run out of the expensive face cream. I mix it with a couple of pumps of Nivea Hydrating lotion, and I'm good to go.
KayaVerified purchaseHelpful (2)
★★★★★May 16, 2025
Love!
This helps so much with clearing my skin up loveeee it!!
AmosVerified purchaseHelpful (2)
★★★★★November 10, 2023
Effective To Lighten Dark Areas
I've been using this product ever since it first came out on the Walmart shelves. Unfortunately, they stopped selling them and I'm glad that I found it here on Amazon. I'm using it every day because it's effective in lightening my armpits. I believe it's because of the combination of the licorice root with vitamin C and niacinamide making it an effective product to reduce the appearance of hyperpigmentation. Try it and it might also work for you!
Since 2009Verified purchaseHelpful (2)
★★★★☆July 21, 2022
Lightweight body serum
I've tried a few of the b.fresh body serums and really liked them so I wanted to give this one a try because it has hyaluronic acid, niacinamide, licorice root and vitamin c in it to brighten and even out skin tone. This body serum is lightweight and perfect for use in the summer months as it absorbs quickly. My skin looks brighter but haven't used it long enough to know if it will clear up any hyperpigmentation, but I will continue to use it. My bottle did arrive with a hole at the top of the tube and product had leaked out everywhere so that's why I gave it 4 stars, but I do recommend it.
Kevin & LizFree product, given for reviewHelpful (1)
★★☆☆☆June 16, 2025
Arrived crushed, busted open, and dirty.
Item arrived burst open, crushed, and filthy. The box was fine, so a damaged item was probably put in the box.
BONNIE L FERRANTIVerified purchaseHelpful (1)
★★★★★September 29, 2022
Nice body serum.
I use a serum on my face regularly so I was intrigued with a body serum. This is a nice serum with a fresh cirtus scent and it absorbed quickly. I like the hyaluronic acid, niacinamide, licorice root + vitamin c ingredients which are great for your skin. I am happy with the results so far and plan to continue using.
ddstampsalotFree product, given for reviewHelpful (1)
★★★★★January 29, 2024
Love Love Love
Love this product, feels nice on the skin and smells amazing.
Kayley LatimerVerified purchaseHelpful (1)
★★★★★May 20, 2022
Daily Moisturizing Lotion
Really like it!
Eileen stewardVerified purchaseHelpful (1)
★★★★☆March 27, 2024
Lit from within is great cream
We really liked this cream. Moisture but doesn’t feel oily.
Teresa DavenportVerified purchaseHelpful (1)
★★★☆☆July 31, 2024
Not moisturizing
This product left my skin feeling drier. Did not care for it
Melissa BEckerVerified purchaseHelpful (1)
★★★☆☆February 13, 2024
OKAY PRODUCT
LOVE THE SKIN IT GIVES MY SKIN .. PAIR WITH EOS LOTION
Trent FamilyVerified purchase
★★★★★November 10, 2023
Nice Lotion
I love this lotion it makes your skin feel soft my boyfriend asked me what was I using on my boots he said it felt more softer and smells good will be ordering again
CarlzVerified purchase
★★★★★November 3, 2022
I really like this brand and this was a great lotion
I’m a big fan of this brand of lotion. This wasn’t my favorite scent, but most people will like it. I’m really picky about scents. This goes on light and smooth and does a great job. I don’t typically like the feeling of lotion and I’ve really liked these.
DiamondFree product, given for review
★★★★★August 16, 2024
Best lotion
I generally dislike lotion because I hate the gooey feeling of it. This absorbs quickly and is so moisturizing. I saw some complaints about the scent but it is a light scent and I don’t mind it at all. Highly recommend!
JoVerified purchase
★★★★★July 5, 2022
Smells great and it's lightweight
I like this body serum because it’s light weight and fast drying. It has a nice light fragrance, and you get a good amount in the large tube. I haven’t used it long enough yet to tell if my skin will be “illuminated”. It goes on easy and moisturizes my skin without an oily residue.
JustAMama😘Free product, given for review
★★★★★July 31, 2022
Excellent hydration and texture
This is my second lotion from this brand (I tried the blue "bounce" one first). This one is very similar to the blue one, and I like it just as much. I particularly like the serum-like lotion texture and how easily it glides onto, and absorbs into, my skin. It is light and refreshing, but still hydrating. I also like that this one contains 3 of my favorite body care ingredients: hyaluronic acid, niacinamide, and vitamin c. I'd definitely reorder again.
litig8rFree product, given for review
★★★★★June 5, 2024
my skin looks amazing
this is am affordable tanning product. makes my skin feel good and looks good. placing an order for another one. deleivered on time
Manie W.Verified purchase
★★★★★March 18, 2026
Great Lotion
Works as described.
MariannaTXVerified purchase
★★★★★October 24, 2024
Bomb
Amazing
Pretty SpiritualVerified purchase
★★★★★July 15, 2025
Lotion
My favorite lotion. Makes skin soft and adds a little glow.
Sandy BrownVerified purchase
★★★★★May 2, 2024
Perfect
Just right!! Not to heavy or scented and has a refreshing feel
Amazon CustomerVerified purchase
★★★★☆July 15, 2022
Probably could just use a moisturizer. You'll need it anyway.
I'm not saying this is a bad product. I tried the From Dull To Dewy option as well, and my review for that applies to this. I didn't notice much difference between the products except this has a fruity scent. Both arrived with a foil seal but very, very dirty tubes. I could not wash whatever the black stains were. Like (many) serums, both are thin, perform better when skin is still damp, and skin will need to be followed up with a moisturizer. So like serum, this probably benefits your skin but requires extra time and cost. I'm intrigued by the idea but not sure I'm convinced I need this. I guess it might depend on whether I see more results with this than using moisturizer regularly alone.
pandeaneFree product, given for review
★★★☆☆October 28, 2023
Average product
The hydration is very poor for my skin, I had to put another cream on top. I didn't notice any difference in the brown spots.
Brenda SavageVerified purchase
★★★☆☆August 12, 2025
Made skin tingle and itchy
Moisturizer is nice but makes skin tingle and itch
Amazon CustomerVerified purchase
