★★★★★August 8, 2023
BEST PURPLE SHAMPOO EVER
This purple shampoo turned my yellow bleached hair to white with just one wash literally. My hair was the color of a chain smokers walls and I put this shampoo in let it sit for about 10 minutes and my hair turned into the color of freshly fallen snow. I will say be sparing because if you use it too often (like every day instead of every other day) or if you let it sit too long too often (like the 10 minute miracle treatment once a week) your hair might have a purplish tinge to it but it comes out within a few washes with normal shampoo so not a big deal. Again this is the best purple shampoo on the market!!!
ElizabethVerified purchaseHelpful (11)
★★★★★March 27, 2024
Great Product!
The product was recommended by my hair-stylist. I had added gray highlight and this shampoo helps the color to stay versus turning to a brass tone. Pair it with a color-supporting conditioner and my color still looks great one month later, despite tons of washes. The only downfall is it could possibly stain your shower walls if not washed (dependent on the material in your shower ex: nice tile, glass etc.) but I have not had an issue with it washing off. Great Shampoo!
Nicole SmithVerified purchaseHelpful (6)
★★★★★March 1, 2024
Didn’t use it…..
I can not say if this product works well or not. I had no idea I was paying $10 for a tube of shampoo smaller than an average tube of toothpaste. My fault for not reading the information more discriminately.
AmandaVerified purchaseHelpful (5)
★★★★★September 4, 2023
Great effect on my blonde hair
it’s a very good quality shampoo and the purple effect is amazing if I compare it with other brands I bought as the roots (my main problem) appear so natural and not brassy! I love it and it works even without the conditioner as for color results. I’ll buy the conditioner, though, to make a good complete hair treatment . Great value for a little goes a long way for real!
ZllvsVerified purchaseHelpful (5)
★★★★☆May 31, 2024
Drying but works well
It’s a bit more drying than others that I have use but, it also works 10x better. It has a nice but not overpowering scent. It is expensive but definitely worth the money. My hair turns a very light purple after letting it sit for 2 minutes.
Melissa NashVerified purchaseHelpful (4)
★★★★★March 12, 2025
Bye Bye Brassiness....literally! ❤️
Great Product! One wash!
spencerVerified purchaseHelpful (3)
★★★★★February 26, 2024
Well water brassy hair be gone! Great for natural curl!
For those with well water this is a must have! I use this about every two weeks and it brings my color back to life. It does not dry out your hair and not only does it tone the brassiness, it clarifies as well. My daughter and I use this - we have naturally curly hair with blonde highlights, we love it. Protects your hair color investment.
BorellsVerified purchaseHelpful (3)
★★★★★August 24, 2024
Pretty blonde
I love this product. It really lightens and brightens your hair which uplifts your whole look and makes you feel great about yourself! Buy it ;)
Zoe B.Verified purchaseHelpful (3)
★★★★★June 28, 2023
Hairdresser recommended
I was recommended this product by my hairdresser. She uses it all the time to take out the brass color on her customers with blonde or white hair. Only used once at home but will continue to use, it definitely helps. .
kayOVerified purchaseHelpful (2)
★★★★★May 7, 2025
Great product
I LOVE this product! It has never let me down on my blonde hair. I had some brass on the last highlight I got and so I ordered this (because I had used it before) and it helped so much! The bottle never leaks. The quality is amazing. It doesn't dry out your hair! Make sure you put it on before you get in the shower on your dry hair... for some reason that works best for me. The only problem I had with this order was they send me the Repair your hair Shampoo instead of the keep my blonde bottle. Amazon sent me the correct order and I got to keep the other. Go Amazon!
Amazon CustomerVerified purchaseHelpful (2)
★★★★★March 5, 2025
Perfect for Blondies
Great Price and Product! Keeps the brassiness out of my blonde hair, doesn't dry my hair out. Smells amazing and leaves hair feeling soft and silky.
Busy Mamas BargainsVerified purchaseHelpful (2)
★★★★★September 20, 2025
Worth the money.
A little bit on the pricey side but worth the money. Works wonders for your blonde hair. Tones it and helps brighten your hair. I won’t use any other purple shampoo.
Carina RizoVerified purchaseHelpful (2)
★★★★★August 22, 2024
Tames the brass
I absolutely love this purple shampoo! I recommend it every time someone asks!
StephanieVerified purchaseHelpful (2)
★★★★☆May 18, 2023
Great for White Hair Too
This shampoo helps keep my white hair from yellowing. I like that it has only mild fragrance. Although expensive, you only need a little to get a good cleaning.
happy Amazon consumerVerified purchaseHelpful (2)
★★★★☆October 13, 2023
Yes and no
Love this purple shampoo for what it's intended for - my hair... HATE that it leaves my surrounding nail beds on my fingers and parts of my hands purple for a few days. Surely, there has to be a purple shampoo out there that won't leave me with purple fingers all the time.
DanielleVerified purchaseHelpful (2)
★★★★☆December 30, 2025
Helps keep color
Always nice to have a small trial size! This purple shampoo has helped keep my color. Only use a very small amount and leave on as directed.
Robyn MVerified purchaseHelpful (2)
★★★★★July 27, 2025
Great to help with yellowing of grey hair when out in sun and pool.
Worked great got rid of yellow from pool and sun. Don’t leave shampoo in for more than a couple of minutes. And wash hands well with soap.
BillieVerified purchaseHelpful (1)
★★★★★May 27, 2026
Holy Grail!
My holy Grail against yellow hair ❤️ Been using this years and years, and never seize to amaze me. Makes your hair soft and shiny and overall, no yellow to be found anywhere. Truly amazing product.
LMarsVerified purchaseHelpful (1)
★★★★★January 28, 2025
Returning customer
After using a different brand, I’m excited to be getting this purple shampoo again!
Amazon CustomerVerified purchaseHelpful (1)
★★★★★July 9, 2025
No more brassy blonde!
This is a game changer for my blonde hair. I absolutely no longer have brassy blonde hair! I can't believe how much this changed the yellowish tint. All blondes should use this once a week but not every day. It's very effective!
GoSparty1957Verified purchaseHelpful (1)
★☆☆☆☆September 10, 2025
Not the same product I buy at the hair salon
One of the main reasons I love this product was the smell. The fresh, beachy, grape smell. I still have the container for the last time I got this product at my hairstylist and omg, there is an universe of a difference between that and the one I got from amazon. The smell from the one I just got here is NASTY. Smells like chemicals, despite the consistency and color looking the same. I researched online to see if the brand changed its smell and they didn’t. I am not going to test it on my hair!
Vivian LucasVerified purchaseHelpful (1)
★☆☆☆☆January 2, 2025
Not like what I get at the salon (and it's the "same" brand)
Turned my hair too bronze, like cheap purple shampoo does. I went back to the salon to get this same brand and my hair was restored. I suspect something is not right here. Don't get it.
BWVerified purchaseHelpful (1)
★★★★★April 22, 2026
The shampoo smelly good and works great
Works great
EfrenVerified purchase
★★★★★July 11, 2024
Keeps me blonde!!!
I add this to my hair wash routine 2x a week and helps keep my blonde color!! 10/10 recommend.
KianaVerified purchase
★★★★★April 23, 2025
Best purple shampoo
Best purple shampoo ever !!!! Tones quickly
nicole chesleyVerified purchase
★★★★★July 4, 2026
Hands are purple but not my hair
Best delivery of ash blonde hair. Way more pigment than anything else on the market. It’s purple but it doesn’t make MY HAIR purple. It deposits an ash color.
Pickles808Verified purchase
★★★★★June 3, 2025
Number 1 for blondes
I use this product every other week and keeps my hair looking so fresh!
samanthaVerified purchase
★★★★★July 14, 2026
Eleven Australia Keep My Color shampoo
I love this shampoo and conditioner. It really brings out a beautiful hue to my gray hair. I get many compliments on how pretty my gray hair is.
shoonigansVerified purchase
★★★★★April 14, 2025
Hair
My hair turned pretty
AtenaVerified purchase
★★★★★June 7, 2025
Hair feels silky after washing.
Works well and smells great!
Zumreta KenVerified purchase
★★★★★June 20, 2024
The best
Best purple shampoo ever
Ashley OakmanVerified purchase
★★★★☆November 12, 2023
Does the job
Works well. But such a small tube..
harperVerified purchase
★★★★☆May 4, 2026
👍👍 Very pigment rich❣️ 💇♀️ 👩🎨
👍👍 Pigment rich‼️ 👉Thickness & foaming ability could be better as it just oozes out of the bottle into my hand
DVerified purchase
★★★★☆January 22, 2026
Better smell
I ordered this brand after reading online reviews. The smell is a big improvement over my last purple shampoo. I also find it less drying. However, I don't think it brightens as well. I use it 1-2 times a week.
SDVerified purchase
★★★★☆December 31, 2024
Eleven n Blue
Recommended by hair stylist
LauchangVerified purchase
★★☆☆☆June 25, 2025
The bottle leaks everywhere!
I really love the color this leaves for my blonde but the bottle leaks EVERYWHERE. I have even tried leaving it out of the shower but the moment i go to use it, it pours purple shampoo that will stain. Do not recommend.
Emily BVerified purchase
★★☆☆☆July 11, 2024
Keeps colour blonde
I love how this product makes my colour look. Unfortunately it completely strips my hair of all its moisture and natural oils, leaving a rats nest of dry knots. Would not purchase again, you can have the rest of mine.. lol Also stains nails, hands and anything it touches so be careful.
MargieRoseVerified purchase
★★☆☆☆December 4, 2024
Damaging
I know, it's not conditioning or anything else. However, my L'Oreal sulfate free blonde shampoo doesn't leave my hair this dried and crazy looking. I also feel like the L'Oreal delivers similar results without the consequences. It does hold up on eliminatimg brass, though.
JordanVerified purchase
★☆☆☆☆March 24, 2026
Leaking in the shipping box.
I absolutely love this shampoo but when I open the box the seal was broken and leaking all over in the box.😞
Sara HowardVerified purchase
★☆☆☆☆November 12, 2025
Waste of money, didn’t work and game me hives
Gave me an allergic reaction with hives, didn’t help much with lightening my blonde, bottle came with purple shampoo on the outside of it.. waste of money
kashVerified purchase
