★★★★★February 10, 2011
Got coarse graying hair?
I had a wash with this product at my salon and was astonished at the difference it made with just one application. My hair is naturally thick with a bid of wave, and it is beginning to gray now. I was experiencing more and more difficulty styling it with my blow dryer and brush. The professionals call it "aging" hair and advised I needed to move on to a product specially made for this transitional phase. I have not been disappointed once, since I began using it 2 months ago. I love the light scent, how it moisturizes as I shampoo it into my hair, and how it feels after it has dried. I recommend using the anti-aging conditioner (called Respond) from this product line, to really transform your hair. Everyone wants to touch mine all of a sudden, thinking my hair isn't real, it is so healthy and shiny. And best of all: I have to use no other styling products to get it this silky without weighing it down.
huheikuVerified purchaseHelpful (2)
★★☆☆☆April 14, 2014
Very Disappointed
This shampoo for some reason just does not do a thing for my hair. I had tried the Fully antioxidant shampoo vs the fully anti-aging shampoo and was in love with it. This seemed to be advertising as the "Fully Antioxidant" initially. Apparently there is quite a difference as this shampoo does not give me the fullness and body I got from the "Fully Antioxidant" from I.C.O.N. I am contacting the director of I.C.O.N. to get the shampoo I need. Additionally the shampoo was leaking when received in the package. Just an overall bad feeling unfortunately.
Beverly CallahanVerified purchaseHelpful (1)
★★★★★June 15, 2021
Excellent product.
Product arrived from seller perfectly sealed with tape to prevent leaks during shipping. I have used this thickening shampoo for years and will continue to do so because it works.
Inez H.Verified purchase
★★★★★July 23, 2011
Great shampoo
I really like this shampoo. It makes my hair soft and manageable. It only takes about 1/2 teaspoon to lather my entire head of hair. This large size is also very economical.
N. Thomas
★★★★☆December 6, 2013
Loved it!
I am older and have curly hair. I used Kenra products for many years and it worked until they changed the products I used. I was looking for something to take their place when my hairdresser used this I loved it. I have color treated hair also. It gives me control but doesn't weight my hair down. It is great for color treated hair.
Nina WhiteVerified purchase
★☆☆☆☆February 4, 2021
Will not buy again!!
I have used Icon Fully for over 10 years and this was not the real product. The color is not the same the smell is not the same and the results are not the same.
Betty KuehnVerified purchase
