Icy Blond, Platinum Silver
This shampoo is good for ash toned and platinum hair. The color deposits very evenly. The product should be washed out in under 10 minutes, or diluted with water to avoid depositing too much purple. Using the brand's purple and blue shampoo and conditioners together is good for cool toned silver hair or icy blond. The photo attached is of a silver balayage after the 4th wash using purple and blue shampoo and conditioner.










