Brief Description This organic serum foundation with a lightweight texture provides natural coverage and a nourishing effect. It helps even out skin tone, imparts a healthy glow, and leaves a comfortable feel without weighing down the skin.
Moisturizes and nourishes skin, provides light, natural coverage, evens skin tone, promotes radiant skin, supports the skin barrier, is non-comedogenic, suitable for sensitive skin, and is vegan and organic.
Apply a small amount to cleansed and moisturized skin. Spread evenly with a brush, sponge, or your fingers, blending from the center outward. Layer as needed for fuller coverage.
Brand: INIKA
Buyer ratings
What the people who bought it say
Verified purchases of this product on amazon.com.
3,5★★★★☆18 ratings
5★2
4★7
3★7
2★2
1★0
★★★★☆September 18, 2024
Looks good but some things I would change...
This is VERY liquidy. Do not expect your typical foundation texture as this is much thinner. It feels a bit oily to the touch and can feel a little oily on your skin but does eventually settle into feeling like you have nothing on. It doesn't look oily, just feels that way. As far as the shades, I wish they would give a more descriptive explanation as far as skin tone. This particular shade is very warm and my skin tone is more cool-neutral. I was able to make it work by mixing with another foundation and setting with more appropriately toned pressed powder...but please give tone descriptions to help customers select their appropriate shade!
Kat FFree product, given for reviewHelpful (2)
★★☆☆☆December 15, 2024
Meh
This foundation is meh. I little thick for my taste. It pilled on my face and didn’t blend well.
Kelsey BroeVerified purchaseHelpful (1)
★★★★☆October 2, 2025
Blends for a natural look
This foundation is very thin, but with that being said, it does go a long way so you won’t need to use much. It goes on smooth and blends well. I love that it looks very natural, but blends so perfectly with my skin to even out the tone.
Amazon queenFree product, given for review
★★★★☆September 13, 2025
Transfers easily and longevity is an issue...
So my wife had a chance to try this, and she loves the naturalness of the product, but she also has some complaints. First off, the packaging is a bit misleading. She only took a cursory glance at the pictures and expected the product to be rounded. Having this arrive as a small oval in shape somewhat shocked her. EDIT: So my wife actually asked that I edit this review after a bit more use... So after trying this a few more times, my wife actually came around more to the product. While she found it odd at first that this seemed so light, she actually came to like the product for this quality. She says she cannot feel the product at all. Also, 3 small dots is enough for coverage as it's so watery a little goes a long way. On the other hand, it very easily transfers if you touch your face or etc. Also, the longevity is lacking. She said after about 6 hours it began to dry and create wrinkle lines. She does really like the feel though and the naturalness of the product though. She plans to use it when we go out for date nights but for longer durations such as going to work or etc she will stick with her Estee Lauder.
AlanFree product, given for review
★★★★☆September 12, 2025
Smooth, Blendable Foundation (Watch Out -Very Runny!)
First impression: This foundation is very runny -be careful when dispensing it the first time! I accidentally lost a good bit when it dripped down my fingers. If you’re like me and prefer applying with your fingers to avoid wasting product in a sponge or brush, tip the bottle on its side, place your finger at the opening, and lightly squeeze to control the flow. The texture feels a little oily at first but this also makes the product feel smooth, and you only need a small amount for good coverage. Like most foundations, finding the perfect shade can be tricky without testing it on your skin first. If you’re using this foundation for medium to light coverage, it’s quite forgiving -the formula blends nicely, so even if your skin tone is slightly lighter or darker, it still looks natural. For full coverage, though, matching your exact shade might be a bit more challenging.
Jen KFree product, given for review
★★★☆☆October 28, 2025
Very runny but light natural radiant coverage
This organic serum foundation is noticeably very drippy and runny so you have to be careful about how much you apply. You don’t need an insane amount of this! It’s gives a light decent coverage but not full coverage. Upon application, the serum foundation seemingly blends into the skin completely, which provides ease over other foundations I have used in the past. It does have a lingering odor upon application which smells strange but it does its job (just can be irritating). The texture upon applying to the face was very smooth covering my redness and wrinkles, and you could barely see uneveness or cakiness. It feels so light, you almost forget you don’t have a bare face. If you want to go for a natural look with your skin still being radiant and shiny, this foundation serum has to be given a chance.
Kim EsparzaFree product, given for review
★★★☆☆September 28, 2025
Very Runny
So, typically I love this brand. I own their foundation and mascara, plus primer. Some of my favorite products and they definitely aren't cheap, however, upon opening it was so runny it leaked out and dripped all over my counter which I took a pic of, I know the back says to shake well before use, and I was curious I'd maybe it just got too hot during shipping, so I tried to give the benefit of the doubt and used it again, shaking well, the consistency that time I took a pic of all over my fingers, its still very runny, kind of makes my skin feel oily upon application, the color is good, and coverage seems alright but wasn't what I expected from this brand. Maybe it was an error with the one I received? I'm not positive, nor ally their products are great and worth the spendy price tag but in this case I don't think I will add it to my skin care/make up routine.
Emily PaineFree product, given for review
★★★☆☆September 14, 2025
Lovely for skin, not great for coverage
I'm not mad at this product, but for the price I wanted it to do more as a cosmetic and not just as skin care. This is very runny. I don't think I've ever used a thinner face oil let alone liquid foundation. The good news is that it feels great on my skin and is very gentle. There was no discernible fragrance which is a very good thing in my book. My sensitive skin did not break out even after wearing this for 10 hours. As it is so fluid, it also did not cake, crack, or otherwise enhance my fine lines. The problem is simply that it is so sheer it didn't really cover my hyperpigmentation. It enhanced my glow and blended with my skin tone beautifully, but even though I tried building up coverage in the areas that most needed it all redness and sun spots were still perfectly visible. It also stayed very shiny long after it was dry. If you like a shiny dewy look that's fine, but everyone else will want to use powder over this. As I needed powder anyway, I applied my favorite powder foundation over this and achieved a very nice look. I will consider using this under my powder foundation again as it felt really good and I think it made a good primer for my other makeup. At this price I would not personally buy it again, though. If you don't have much to cover up and just want skin care that enhances your glow this is probably for you, but I could not personally achieve the coverage I need with this foundation.
leikeilaFree product, given for review
★★★★☆September 21, 2025
Glowy, thin foundation
The INIKA Organic Serum Foundation is a very thin, very watery foundation. I shake this little bottle well, and when I tip the foundation into my hand, it is a rich, opaque skin color. I only need about two to three drops in order to cover my entire face! I find that the best way to use this for ME is to add three drops to my moisturizing primer, mix the two of them, and then, using my hands, press the foundation into my skin. I do this because this highly pigmented foundation sets quickly and the color is very intense. I find that mixing it with something a little moisturizing agent helps to spread it much more easily. It also solves the problem of patchiness or blotchiness. That can be a problem with this INIKA foundation, if only because it's a concentrated formula. If I want a LOT of coverage, I use more drops, on a brush or sponge, and tap or press the foundation into my skin. This foundation has a very tiny amount of shimmer. This shimmer isn't chunky; it only adds a tiny bit of glow. I can't feel this foundation on my skin. It is thin and breathable, but there's a whisper of oiliness if I apply too much. With powder, this easily lasts all day. It does make my skin look perfect, poreless and smooth. It doesn't irritate my skin. I find this is a good value for money, as it doesn't take much to cover my face. I love the fact that it is organic. The color is beautiful. Recommended.
dnkbFree product, given for review
★★★☆☆September 10, 2025
Smooth, but yellow and kind of sticks in lines
This Organic Serum Foundation is a bit more liquid than I extended. It has a light but okay scent and smooth on skin easily. The color is a bit yellow for me, and I wish they would give better descriptions of warm/cool and shades. The quality is nice, but the value seems off. It works decently if I apply it lightly, and helps to cover up a bit of redness.
K-LynFree product, given for review
★★★★★September 11, 2025
Looks good and lasts! An awesome buy
I love the longevity and skin tone compatibility of this base. It didn't flake up or look cakey after a full work day. Even though it lasts, it felt very light on the skin, had very little scent, and did not cause skin reaction or sensitivity for me. It was actually very moisturizing, and I like that it promotes skin balance with all the natural ingredients in it. It did for sure have excellent coverage, being able to blur pores and dark spots and such without looking obvious. The color matching is good, I feel like it is good for my skin tone and I like that it has many options for different skin tones. The packaging/bottle has a nice look and feel, and the foundation came out well - not too much too little. It blends very well, and application is very easy, whether you use your fingertips or an applicator. Not too thin, not too thick. This is just a very well balanced foundation. I hope they keep making it! It's definitely a good amount/value for the price.
W. G.Free product, given for review
★★★★★February 19, 2026
Inika Serum Foundation Is The Foundation I Never Thought I Would Find!
This Inika Serum Foundation is unlike any other, and this is not a comment I make lightly. Like many others, I've wasted money on so many foundations, and only liked a a few. There's a little learning curve to the application, but was more than worth it for this product. Make sure to shake very well, and apply lightly with a brush. It's very buildable, and I barely need extra moisturizer for my dry skin, as with most I've used. Every time I use it I wonder how they did this - the icing on the cake is that it is not full of ingredient I don't want on my skin.
JillyVerified purchase
★★★★☆September 10, 2025
Wow!
When this arrived, I had time to open it and try it on my hand. I was instantly turned off, truth be told, and thought I was about to add yet another foundation to my pile of “nopes.” I wasn’t prepared for it to come out so liquidy and drippy, I had to catch it—not like liquid foundation, but like…well…serum. It also looked way off of my color and tone. Yet when I rubbed it into my skin, it disappeared, it blended so well. I had no place to be, so I figured it was as good a day as any to give it a try on my face after my shower. I used my regular moisturizer and eye creams but decided to forgo my usual pore primer to give it a real test. I shook the product up well, as directed in the instructions. I hoped it would thicken, and it did a little (still drippy, but I was prepared at that point). The color still looked wrong for me, as I put it on my finger, but as with my hand, it blended right into the correct shade! Not only that, its coverage was as good as my MAC, with one difference—it didn’t cake on the sides of my nostrils! That’s big for me! It covered my redness, as well, also big! I did decide to put a bit of loose powder over it, as it remained a bit damp feeling (it’s a humid day today, so that may not prove to be a regular issue), but after that, my skin felt bare but looked almost flawless. It didn’t settle in my pores or fine lines, either. I’ve never experienced a foundation—liquid, powder, compact, cake, or cc) that left me feeling makeup-less before. I would expect if it did, the coverage would be poor, but not this. I’m floored. I wish I’d had this throughout summer! The reason I have to remove one star is the smell. It STINKS. Badly. The scent lasts quite a while, too. As I sit here now, about an hour later, the odor is thankfully gone, but it took a good half hour for it to go away. This is a pricey product, but not a lot is needed for the quality and coverage you get, so I think it balances out. Just don’t get too close to anyone before that scent dissipates!
Penny Two-CentsFree product, given for review
★★★★☆September 24, 2025
nice and very useful
The Organic Serum Foundation is a lightweight, vegan formula that provides buildable coverage and feels like a second skin. It mixes seamlessly for a natural appearance and is transfer-resistant, making it suitable for all-day wear. It is infused with skincare elements to not only level out your complexion but also nourish your skin. It's an excellent choice for anyone seeking a clean, eco-friendly foundation that balances performance and comfort.
Jason DragonFree product, given for review
★★★☆☆November 15, 2025
Super runny
I ordered the Inika Organic Serum Foundation in Fearless. I was surprised by how runny this serum foundation is! It's a liquid with not thickness whatsoever so be aware! I found it pretty easy to apply - though I did find that for best application I needed to apply moisturizer before this (otherwise the serum would suck into my dry spots.) With pre-moisturized skin this applied evenly and goes on feeling feeling like nothing. I love a weightless product so this hit the mark. I found that it was a nice skit tint with light coverage - I wouldn't call it a foundation. But I like that it gives a more natural look.
K3LZFree product, given for review
★★★☆☆September 24, 2025
Mixed feelings about this item
First: Be sure to shake this foundation thoroughly before you try to use it. I did not, and got a watery mess on the back of my hand when I first tried it out. I then did a good shake (you will hear the bead inside doing its job) and it was much better. Still thin, but not watery. It goes on better than most foundations, by which I mean, it is smoother and doesn't cake and look super obvious (which is my experience, usually, with foundation). However, I still had to do a good bit of blending to achieve a natural look. In my opinion, for the price (which is very high for my budget) it is not worth it.
MKBFree product, given for review
★★★☆☆September 25, 2025
Super thin - be prepared and shake first!
I can't decide if I love or hate this foundation. It is super thin. I was surprised when I first used it. Then I read the directions and realized I was supposed to shake it. I did and it did not make much difference. It smells horrid - like oil or something - I can't figure out what the smell is like. It gives a nice light coverage - making my face look finished, but not overdone. A little product goes a long way. It stays and evens out my skin texture. At the end of the day, my skin still looked good. I'm not sure about the serum aspect, except for the viscosity.
SherylFree product, given for review
★★☆☆☆September 17, 2025
Mediocre, runny foundation.
Not a fan. Even after shaking the bottle (per instructions)...the foundation is runny and did not feel good going on. I was not a fan of this product, and I will not use it.
Jen V.Free product, given for review
Inika Organic Serum Foundation Fearless 25ml
Free delivery over €50
62,00 €
INIKA Organic Serum Foundation Fearless 25 ml
Brief Description This organic serum foundation with a lightweight texture provides natural coverage and a nourishing effect. It helps even out skin tone, imparts a healthy glow, and leaves a comfortable feel without weighing down the skin.
Moisturizes and nourishes skin, provides light, natural coverage, evens skin tone, promotes radiant skin, supports the skin barrier, is non-comedogenic, suitable for sensitive skin, and is vegan and organic.
Apply a small amount to cleansed and moisturized skin. Spread evenly with a brush, sponge, or your fingers, blending from the center outward. Layer as needed for fuller coverage.
