★★★★★February 16, 2024
10/10 - not just for grown-ups who know how to wax.
Normally when I fall for a cult beauty product, I try it and immediately realize that it's for real girls who know how to do beauty stuff. Like every few years, I decide that I resent the price and time spent on professional waxing, and spend a fortune on a waxing kit instead. It's always a messy, ineffective, and stressful mistake - I just don't have the skills and will never develop them. However, this time, Italwax hard wax was the product my eye landed on. Even when I ordered it, I was halfway-conscious that it was likely going to end up in the trash, which is why I didn't even buy any of the accompanying products I was supposed to- low expectations. I mean, I cleaned my bikini area with rubbing alcohol instead of an "alcohol-based lotion" that they recommended. I powdered with baby powder that I already had, and got some wide popsicle sticks instead of a fancy spreader. I heated the wax pellets in a pint deli container in the microwave and used an infrared thermometer to check that the temperature was correct. At least I made sure I was organized and had everything to hand (and protected surfaces from drips or spills.) I cannot believe what a great result I got. Cannot. Believe. No excessive reapplication and giving up. No hair follicles pooling with tiny droplets of blood. For hard-to-reach areas like armpits or big areas like legs, it's still probably easier to have a friend help if you want to do a very thorough job, but I was happy with my armpits and lip-area waxing, too. Epilogue: 1. I will now go ahead and get a wax heater, because I know this system works for me. However, removing excess oil with a bit of rubbing alcohol and dusting with plain talc seems just fine unless you want really want to treat yourself to the whole set of specialty products. 2. I had to do some research to differentiate the different colors of wax and it wasn't 100% clear even on the Italwax. This plum one has titanium dioxide, which apparently makes the wax set slightly softer and more flexible, appropriate for "sensitive" areas.
L WitkowskiVerified purchaseHelpful (20)
★★★★★December 10, 2021
PERFECT
I am an esthetician and at first I was trying cetapil wax (blue) and I hated that, then I tried Kalua and that one was alright, then Gigi (gold) and it was better than the cetapil, and sometimes on par with the Kalua. This one though, omg, it's creamy, doesn't break in my stips, and looks great too. I recently waxed my sister and even she could immediately feel the difference and prefers this to the rest as well!
ZatannaVerified purchaseHelpful (10)
★★★★★April 15, 2024
Do not mistake for Cinnamon Red Hots
They melt wonderfully well and when applied to skin will remove hair. Beware! The nerves in those delicate nether regions are more abundant than you may think if it is your first time. But once you pick yourself up off the floor after letting out that banshee scream, then letting the first responders know that everything is fine and there isn’t anyone being brutally murdered in your home, it gets easier and less painful. You can do it, but get a melting pot. The microwave makes them hotter than a supernova. Also, don’t get them mixed up with cinnamon red hots. Highly recommend.
Bourbon TomVerified purchaseHelpful (8)
★★★★★January 6, 2020
Good wax
Good wax, I tried waxing my legs with this, it worked but not as good as waxing my armpits so I found this description from their website. . "Effective for removal of coarse and short hairs. Ideal for armpits and classic bikini areas." That's why it was less effective on my legs. Cause it's meant for armpits. Duh lol melted nicely, drying takes a little longer so it's easy to correct mistakes. Picked up my hairs 98% first time. I wax in sections because i im not brave enough to do it on my own with one long strip. Overall good purchase.
kdVerified purchaseHelpful (6)
★☆☆☆☆September 20, 2025
READ THIS BEFORE BUYING!!!!
READ BEFORE BUYING!! This is the worst wax I ever used. It cements to your face and ripped off the top layer of skin. I had it at the correct temp, perfect consistency. It was the most painful wax I ever used and I've been waxing for over 8years. Trust me, find a different wax!
Ashley ZimmermanVerified purchaseHelpful (6)
★★★★☆October 11, 2025
Great product
This item was reviewed on Facebook by the waxing queen... trusting her review I decided to give this product a try and it did not disappoint...hardly any clean was needed...i did a full Brazilian leg and arm wax
Amazon CustomerVerified purchaseHelpful (5)
★★★★★February 11, 2026
Surprising Painless
I just tried this hard wax and baby, it is amazing. It works so well not like those stiff ones that break and crack when it has cooled and you pull it off. This one moves with your skin, more agile, and it coats the hair even the short ones so you actually get everything. Me issa black girl, so my hair curl up and this wax picks up the hairs good. Surprisingly, it doesn’t hurt as much (it still hurts yk but) compared to other brands, this one gree with my skin and did not leave me irritated. It got a lower melting point too so it not so hot on the skin, which made waxing my bikini area way less traumatic. I wax myself and this time it was not so bad. Me nah tell you no lie me like it. I am definitely making this my new jam. Don’t mind my ashy hands. It’s the baby powder. The way how the wax sweet me mi did haffi come tell unnu bout it same time!
Jaii CruVerified purchaseHelpful (4)
★★★★★September 18, 2025
My go to wax
I’m an esthetician. I love this wax. It’s great for clients with sensitive skin. There is no added fragrance or dye. The consistency is perfect. It’s not too filmy nor flimsy. I have purchased it over and over. It’s my favorite hard wax on Amazon. I love that I can get it delivered the same day or the next day.
S. VangVerified purchaseHelpful (4)
★★★★★May 24, 2025
Make the switch!! Buy it now!!
I’m really impressed with this wax! It’s definitely creamier than others waxes that I’ve used. I’m not a professional but have been self waxing since Covid. I waxed my entire body and got the cleanest wax ever. It even catches the smallest hairs. I didn’t have to use as much wax as I usually do.A little more expensive but worth it. I’m 2 weeks post wax and still don’t have any new growth. Buy this now!!! I got the purple one. I had to come back and review because I really don’t have any new growth 😂
BennnJeeeVerified purchaseHelpful (3)
★★★★☆February 23, 2017
Beautiful wax but didn't work for me.
I really wanted to love this wax. It was easy to melt, application was flawless, the color was beautiful, but removing it left hairs behind. I tried different techniques to see if it would remove the left behind hairs but it wouldn't. I tried a different wax over the same areas and it picked it right up. I'm glad I tried it though.
Jinny GeorgeVerified purchaseHelpful (3)
★★★★☆November 7, 2024
Grabs hair well
I have very fine leg hair and every other wax i’ve tried wouldn’t grip it … This was though, wow. it’s so creamy and easily spreadable, grips the hair. the only thing is it can break a tiny bit easy if it’s too thin.
SapphyreVerified purchaseHelpful (3)
★★★★★November 7, 2023
The absolute best
I have tried about 10 different hard waxes and none of them come remotely close to this one. It melts in no time at all and is so creamy! It spreads evenly and gets all hair; whether coarse , thin, long or short. It works on every part of the body 😉 i have never had to go over a section, which means it lasts so much longer than others. You don’t even have to lay it on thick, less is more! It never breaks either, so much elasticity even after it dries. Love this wax, will be a customer for life!
BritVerified purchaseHelpful (2)
★★★★★December 28, 2025
Good product!
Very good quality wax! It takes one to two strips and it gets almost to all of the hairs.
Andihelie CandelariaVerified purchaseHelpful (2)
★★★★★August 29, 2025
This is a great option for the face and sensitive skin.
This is the best wax for the face! No allergies, all the fluff goes away, I highly recommend it
Kamila ChagaevaVerified purchaseHelpful (2)
★★★★★June 24, 2025
Good wax
I used this for bikini area and worked good!
Maria BrueningVerified purchaseHelpful (2)
★★★★★October 7, 2025
Way better than waxness white pearl beads
I love this wax i bought it to compare with waxness white pearl and this one is so much better its much creamier and doesnt crack if left for a bit long like the waxness beads
Evelyn EstelaVerified purchaseHelpful (2)
★★★★★March 5, 2025
Good product
I stumbled upon this randomly. Have been using a different brand but read the reviews and thought I'd give it a try. I used for at-home waxing - bikini and underarms. I thought the wax was great. Goes on well and takes off more than the other brand. Going to be switching to this now.
SimonaVerified purchaseHelpful (2)
★☆☆☆☆December 13, 2025
This wax is terrible.
This is terrible wax. It does not pull the hair out from the roots. It simply breaks it off. The very next day after waxing I’ve got stubble like I shaved do not buy this wax unless you want to be disappointed.
Jennifer WatkinsVerified purchaseHelpful (2)
★☆☆☆☆September 29, 2025
Used
I was really disappointed with this order. When the wax arrived, the bag looked like it had already been opened. It was taped and even stapled shut, which is very unusual and makes me question if the product was tampered with or previously used. For something like wax, I expect it to be sealed and new for hygiene and safety reasons
nettaVerified purchaseHelpful (1)
★★★★★March 5, 2022
Goes on smooth, removes hair effortlessly
I have used this wax to wax my legs, armpits, and netherbits, and I loved it for all. It takes a few seconds to set, which is nice to get all the hair covered and make sure it is to the thickness that you need. It's a creamy wax, which I prefer over the gel like waxes. Doesn't irritate my extremely sensitive skin.
BriVerified purchaseHelpful (1)
★★★★★November 29, 2025
BEST wax out there!
I love this wax- I've re-purchased about 20 times and I figured I would come on and leave a well-deserved review. First off- this wax smells AMAZING. It genuinely smells like you're walking into a Godiva store. The wax is one of the higher quality ones I've purchased online. I also have very sensitive skin and historically have only been able to tolerate scent-less options. I will continue to keep re-purchasing as it is great quality, a great price, and genuinely a pleasure to wax with.
Jillian CacchioneVerified purchaseHelpful (1)
★★★★★August 23, 2025
No pain!
No pain! I was sure the wax did not adhere to any hairs while doing my Brazilian being I experienced zero pain but I was pleasantly surprised, it grabbed even the smallest from their roots! New fav! 4th Brazilian for preface.
TianaVerified purchaseHelpful (1)
★★★★★October 1, 2023
It does the job perfectly.
I have tried many variations and this wax has proven to be the most productive wax. It does the job perfectly. Did not communicate with the seller, shipping from Amazon is fast as always.
Voronin VolodymyrVerified purchaseHelpful (1)
★★★★★August 27, 2023
So good
I’m a black coral wax user and ordered this on emergency .. literally picks up everything I’m gonna Order more, literally my new fave!
Your Skin by MVerified purchaseHelpful (1)
★★★★★October 11, 2021
Best wax for the price!
I have pretty sensitive skin so I was a little nervous to wax on my own, but after watching 2 YouTube videos I got it lol. I let my armpit hair grow out about the length of a grain of rice and ALL THE HAIRS CAME OFF WITH THE 1ST STRIP! I love this wax! 5 Stars all the way!
CristinaVerified purchaseHelpful (1)
★★★★★May 2, 2026
Beginner friendly
As a semi-beginner, this wax is amazing. There isn’t a vanilla aroma. There’s more of a manufacturer smell to it. I will say but the dry time is nothing but six seconds amazing I mean quick pull glads on really nice once again I’m a semi-beginner so I have been doing it for a few months now and I will say because it does dry a little bit faster. You do need to know how to do your strips and have a plan before just placing wax and then adding more, because once it dries, you'll have the right amount. That’s it.
Talia R.Verified purchaseHelpful (1)
★★★★★October 24, 2025
⭐️⭐️⭐️⭐️⭐️
This wax has the lowest melting point I’ve ever experienced, made it so I could wax 5 minutes after turning my wax pot on, and since it doesn’t have to get super hot, there were no burns or discomfort during application. I’ve been fully convinced this is the only wax I’ll be buying going forward
avocaadoVerified purchaseHelpful (1)
★★★★★January 17, 2026
Good brand
Bought this in a pinch because was in need of wax quickly. Saw the brand on social media so I tried it. I was pleasantly surprised! It’s really good. I have coarse hair and it did the job. Takes a few seconds longer to dry but I would definitely recommend
TBRVerified purchaseHelpful (1)
★★★★☆June 11, 2025
Great wax
Wax performed well but did crack a little on legs
montaishaVerified purchaseHelpful (1)
★☆☆☆☆September 21, 2025
Breaks
Not sure if I received a bad batch or something, but almost ever other pull was cracking… not in 2 but 4+ pieces. To avoid breakage, Im having to do A much thicker application.
AndreaVerified purchaseHelpful (1)
★★★☆☆October 25, 2025
Good quality for price point. Breakage irks me
I wanted a new wax without fragrance, and this does the trick! Works normal, when i stretch the length without packing the wax on or let it dry fully, it shatters and snaps while taking off. Which really bothers me. But i am fairly new to waxing could be a temperature issue. I have only been waxing for 3-4 years. Other than that it has a fine scent, rips hair off good, decent packaging, and comes with a fair amount for the price. The breakage really gets to me so i might be shopping around.
DaniyelleVerified purchase
★☆☆☆☆May 5, 2026
Not approved
Didn’t grip any hair at all, application smooth but not doing its purpose.
Parminder KaurVerified purchase
★★★★★April 13, 2025
Best Wax!
This wax is really good I’m a beauty therapist and it works very well.
Taniefa DixonVerified purchase
★★★★★March 8, 2026
La mejor textura
La mejor cera hasta ahora súper cremosa y de excelente calidad
Yohely FarfanVerified purchase
★★★★★February 13, 2026
Excelente
Este producto es increíble, lo recomiendo al 100
DennyVerified purchase
★★★★★July 31, 2025
Wax
Loved the wax it worked rlly good pick up all the fine little hairs and it smells sweet like chocolate would recommend it it’s also really easy to work with
JudithVerified purchase
★★★★★October 9, 2025
Good product
Nothing beats white chocolate but this one is 9/10
ms garciaVerified purchase
★★★★★November 30, 2025
They work great
Does the job
OrionRTVerified purchase
★★★★★July 5, 2025
Love it
I just used this today & i loved it! I’ve used many waxes from Amazon for my under arms & this one is by far the best . I did not have to use a clean up strip at all. I’ll purchase this again
JenniferVerified purchase
★★★★★March 29, 2026
Excelente
Excellent
YULITZA M.Verified purchase
