★★★★★January 13, 2022
holy grail
I feel like this is the product I’ve been looking for forever! I have wavy hair with curl, and I never use heat tools on it—it just doesn’t work or look good. Air drying is the best way to keep my natural curl, and this cream helps SO much with keeping frizz at bay while maintaining shape. I towel dry my hair, then when it’s still damp (not wet), I work this in. Some reviews complain about the smell, but I think it smells SO good. It’s more warm and ambery than flowery, which I prefer. It kind of reminds me of Glossier You, my favorite perfume. Once I scrunchy my hair and it dries a little, I’m still able to brush through my hair for a softer wave without any breakage to the curl or frizz which is *amazing.* Or I can keep the brush away for the cream to work it’s magic for a tighter curl. This is my new holy grail and I can’t recommend it enough!
GabbyVerified purchaseHelpful (52)
★★★★★July 3, 2021
Holy Grail for Air Dry
This product is amazing. I have long, wavy frizzy, damaged bleached balayage- almost platinum in some pieces. I am terrible with a round brush and can’t blow my hair out at home, especially in the hot summer. I put a little less than a quarter of this in my towel dried hair and let it air dry- it gave me beautiful, frizz free waves! Even my damage ends looked good! The other day I was sitting playing with it after it had dried (which does take awhile, I have a lot of hair) and I wrapped a lock around my finger and just held it there for a minute. Pulled my finger out and there was a perfect ringlet left behind! Didn’t darken my blonde and I can only imagine how amazing this is with the patience to pin curl or use a curling iron and some light hair spray. I’ve never come across anything like it- it’s my new HG! Smell wasn’t wonderful- kind of minty like toothpaste, but it didn’t stick around after drying. Buy this!
Natalie RVerified purchaseHelpful (47)
★★★★★August 19, 2021
Exactly what I didn't know I needed
My new hairstylist recommended this and I love it. My hair was getting so dry and brittle with other products such as leave-in conditioners, natural oils, and other organic moisturizing hair creams. I was seriously ready to shave my long hair off. This product is somewhere between a leave-in conditioner and a setting product. I prefer to let my hair air dry because I love the natural look and the waves, (and I'm lazy) but hate the frizz. After a few weeks of just using this and no other "anti-frizz" products, I feel like I have my hair back! It's super easy and the best stuff ever. It can be used as a styling cream or not- either way my hair is touchable and not sticky or heavy at all! One bottle has lasted me and my long hair way longer than expected. I bet now that I've found this product they'll discontinue it because that's pretty typical.
JaneVerified purchaseHelpful (31)
★★★★★July 5, 2025
Smells amazing, feels light, and defines curls super well!
I used Aveda’s Be Curly cream for years and never thought I’d switch. This cream by R + Co smells *amazing* and does really well on my hair! My hair is about collarbone length, fine texture, porous and thicker fat curls and about a dime size works perfectly. I’ve been using this for just about a year and after years of trying over 20 different curl products, this has become my favorite!
Kyla SVerified purchaseHelpful (14)
★★★★☆September 2, 2025
Finally Found a Lightweight Cream That Works for Low Porosity Waves
This cream has been a gamechanger for my 2A low porosity hair. Most products either weigh my hair down or leave a sticky residue, but this one strikes the right balance—hydrating while still light enough to let my natural wave pattern show through. It tames frizz without making my hair feel coated, and air-drying looks much more intentional now. A little goes a long way, so the tube lasts. It’s not a miracle cure for every hair type, but if you struggle with low porosity hair that resists moisture, this is worth trying.
Claire CVerified purchaseHelpful (10)
★★★★★February 18, 2023
saved my hair!
I don’t think I’ve ever found a product that gives me results anywhere near as good as this. I’m going blonde from a very deep brown and my hair is naturally wavy, frizzy and suuuuper thick. I had my first round of bleaching and HATED how big it made my hair, especially close to the roots! my hairstylist recommended me this and in one single use my hair immediately felt softer, lighter and FINALLY tamed! It felt like I had used heat to straighten it. It smells lovely but it’s not overbearing and won’t make your hair smell like anything after a few hours. Because of how much hair I have, I have to use A LOT of product at once which means i’ll have to keep coming back here. Oh well… worth it. ;)
Luiz Cesar NegreirosVerified purchaseHelpful (9)
★★★★★September 29, 2024
This stuff is amazing
I love this brand, but sometimes their leave-ins are pretty heavily scented in a perfume-y kind of way. This smells good, and it works really well if you air dry your hair. I combine this with the Oribe hair oil, and my hair is so soft and it blow dries perfectly. I put this on at night after I wash my hair, then use the hair oil in the morning. No frizz, just softness.
Kimberly RiffleVerified purchaseHelpful (9)
★★★★★April 30, 2024
Great for wavy hair
I have thick wavy hair which I don't typically blow dry. I wanted a product I could use for air dry hair that would help tame frizz and add some definition to my wavy hair. R&CO products are always great quality and this Cool Wind creme is no exception. It smells great, isn't too sticky or tacky, and a quarter size dollop worked through my hair helps to add some definition to my waves and keep frizz at bay.
Sonya L. ConwellVerified purchaseHelpful (7)
★★★★★September 5, 2025
This product works!
Wow! This product does the trick and keeps wavy hair from getting frizzy when air drying. You only need a small amount and the product has a very light clean fragrance.
DKMVerified purchaseHelpful (7)
★★★★★April 6, 2026
Frizzy hair’s best friend!
What an incredible product that does exactly what it promises. As someone who has battled humidity frizz, particularly when air drying my hair, this product is amazing! Reduces frizz, leaves soft and incredibly manageable. Perfect for short hair and bobs!
Becki HaleVerified purchaseHelpful (6)
★★★★☆August 11, 2025
Works but smells medicinal
This product does what it is advertised to do. Air dry hair is smooth & soft with no frizziness. The only reason I didn’t give it 5 stars is due to the odor. It smells medicinal and that smell doesn’t dissipate over time. It’s probably fine if you are out in fresh air but it’s a turn off in close quarters.
PlaceholderVerified purchaseHelpful (6)
★★★★★March 18, 2026
BEST HAIR PRODUCT!
I have never in my LIFE been able to air dry my hair. This air dry cream make my hair so soft, NO frizz and it smells like a dream. I get the cutest air dried style while using this stuff. Please don't ever discontinue!!!!
C DavisVerified purchaseHelpful (5)
★★★★☆May 3, 2024
Great for short hair
I have shorter hair, between 1 to 3 inches long. I use it after a shower to give texture and to also give my other texture products I use when my hair is dry, something to bind to to give better texture. It defines my hair on its own, but also gives my other dry hair texture products a base to work with. Makes my hair soft, yet gives it texture on its own. The scent is clean, like laundry. Love it. Thank you.
Jen MortensenVerified purchaseHelpful (5)
★★★★★June 2, 2025
R+Co Cool Wind
Another great R+Co product. This is perfect when you don’t have the time or energy to blow dry your hair. Just add to freshly washed hair and go! When your hair dries, it will have shine and body just as if you used the hairdryer.
S. ThomasVerified purchaseHelpful (3)
★★★★★January 13, 2026
Smooth/soft hair without doing anything
I am typically a skeptic when it comes to hair products, especially those recommended by a stylist, assuming they are just trying to sell me something. However, my hair stylist recommended this product because I typically air dry and rarely do ANYTHING to my hair, and no joke, my hair is SO soft, shiny, and smooth whenever I use this product. It's the only beauty product I will consistently buy. It allows me to continue to doing nothing to my hair, yet still feel like my hair looks good. I recommend putting rubbing a small amount into your hands then putting it in your hair so it goes on evenly after you shower.
AllysonVerified purchaseHelpful (3)
★★★★★August 6, 2025
Great product
This product was a game changer for air drying hair
Haley HamelinVerified purchaseHelpful (3)
★★★★★July 6, 2026
Amazing product!
This stuff is amazing. My hair usually air dries super frizzy (natural curls), but with this stuff it's super smooth and soft! I just split my hair in two sections and twist them outward as it dries and I'm so impressed. If it can do this to my hair it will work on anyone!
MICHAEL a. SchaefferVerified purchaseHelpful (2)
★★★★★August 7, 2025
new go-to
Softens and enhances waves, smells incredible, not too heavy
AllisonVerified purchaseHelpful (2)
★★★★★November 5, 2025
I think I’m in love
I’ve only used this product twice and am already impressed. My curls have definition but zero crunch. Just softness.
KimboVerified purchaseHelpful (2)
★★★★★April 24, 2026
Great for air drying
Perfect for controlling hair without blow drying. I used on wet hair and air dried, and it still tamed my hair. And it didn’t leave my hair crunchy or sticky.
Rebecca ApprillVerified purchaseHelpful (2)
★★★★★May 26, 2026
Great quality a little bit pricey but worth it
I had never used this before but I ended up buying it a second time I loved it so much. It smells amazing. It makes my hair feel great and it also protects your hair from heat styling.
MizzydizzVerified purchaseHelpful (2)
★★★★☆July 8, 2025
4/5 stars
I have long frizzy wavy hair and this product adds just enough to give me a more beach look. It’s super lightweight and you can even tell you have any product in your hair. My two reasons for giving it a 4 star: smell is kinda weird but goes away with time, and the product doesn’t really support/hold your wave/curl. However, I’ll still continue to use it until I find another product I like more.
JMagVerified purchaseHelpful (2)
★★★★★December 10, 2025
Great for light hair
Expensive but a great product
Annoyed in BrooklynVerified purchaseHelpful (1)
★★★★★August 15, 2025
Wavy hair friendly.
Great for wavy hair.
Amanda GlassVerified purchaseHelpful (1)
★★★★★September 5, 2025
Great hair!
Work great on my curly hair!
Ruth SaundersVerified purchaseHelpful (1)
★★★★★July 17, 2026
good stuff
love it for my fine, wavy hair! i recently discovered air dry cream and after trying a few, this one is my favorite. i’ve received compliments on both the smell and how nice my hair has been looking lately. expensive but worth it in my opinion.
KelseyVerified purchaseHelpful (1)
★★★☆☆August 31, 2025
May be product or just my hair
My hair may not be meant to air dry; it did not make a difference for me and my hair was much the same as with any other product after air drying. Like any R+Co product I've tried though, the scent is great.
Amber M.Verified purchaseHelpful (1)
★★☆☆☆October 8, 2025
Not for thick, coarse, frizzy hair
Glad I bought the trial size as, sadly, this did not work for me. I have very thick, fairly coarse, wavy hair and really want to be able to air-dry occasionally without having to live with clouds of frizz. Hoped this would tame the frizz but no such luck. There was no appreciable difference in my hair after using it except for an excessively strong aftershave like fragrance. This may work for someone with thinner, finer hair but I won't be purchasing it again.
FeldmarschallinHelpful (1)
★★★★★June 3, 2026
R&Co hair products are awesome
Great product!
Gloria Mcgowan
★★★★★March 14, 2026
It works.
I have short naturally wavy hair and I can let hair dry, then brush out for very casually. If I blow dry, I can get a fuller, going someplace special look.
Edith HovenVerified purchase
★★★★★December 8, 2025
Please Don’t Ever Stop Making This
This is my new holy grail! The best air-dry crème on the market. I have baby-fine, straight as pins when blow-dried, hair. This stuff awakens my curls, gives me a ton of body. It also saves me time in the morning when I don’t feel like using a hair dryer. WORTH EVERY PENNY.
ICWENDON
★★★★★February 13, 2026
One of my favorites!
This drying cream is a game changer for my coarse silver short hair. Have used this for over a year now and its excellent. Makes styling much easier. Another great product from R+Co!
Jill P.Verified purchase
★★★★☆June 19, 2026
I like it but a little pricey
I really like this especially for the summer. Curl gel without the crunch
CatVerified purchase
★★★☆☆August 8, 2025
Disappointed
Product is just OK - my hair is in good condition however this product made it look dry
Amazon CustomerVerified purchase
★★☆☆☆August 17, 2025
Not good for my hair.
It did make my hair wavy. However, it made it course and stiff. It also made it much fuller and puffy. Not good for my hair.
beauannieVerified purchase
★☆☆☆☆August 5, 2025
Horrible.
This is by far the worst thing I have used to keep frizz away and let my natural hair thrive. To the garbage it goes. Hair has no shape. It’s a ball of frizz and my hair normally doesn’t frizz as bad. Stay away
EvanVerified purchase
★☆☆☆☆May 29, 2026
DOESNT DO WHAT IT CLAIMS
I tried this and the thickening it’s the worst product that does not thicken, give you body of any kind. If you have thin hair like me, silver no color and flatter than if I didn’t put this product in my hair . The next day I added my products that work and even with my products on top of their’s, FLAT HAIR!!!! Now because I bought it through GMA/Deals & Steals they can’t figure out what to do for me to return. If you buy from Amazon you are safer. I am done trying anything new I have what works.
Mindy
★☆☆☆☆July 1, 2026
Too drying!
I had to return this because it dried out my hair and gave me an itchy scalp.
JeanneBeanieVerified purchase
★☆☆☆☆August 24, 2025
Don’t waste your money.
Does absolutely nothing.
NatalieVerified purchase
★☆☆☆☆October 12, 2025
Different formulation
This is a different cream than the one I had before. It’s much stickier. Unfortunately I can no longer return it.
Amazon CustomerVerified purchase
