★★★★★September 6, 2016
Stellar shampoo for blondes.
This stuff is amazing. I was so, so skeptical of spending this much on a shampoo, but with bleached hair, I knew I didn't have a ton of choices for something that would tone my hair and still be gentle enough for frequent use. I'm not one of those people who can go days without washing my hair, and usually end up washing about every other day. This makes my hair feel soft and smooth (which is amazing because the bleach has wrecked it), but more importantly, it keeps my ash blonde hair looking beautiful. No brassiness, no weird tones, all glorious. I used to bounce between Shimmer Lights once a week and another SLS-free shampoo the other days, and now I can just use one bottle. Perfect.
Emi RuffVerified purchaseHelpful (49)
★★★★★July 5, 2017
Your blonde hair will thank you
The BEST blonde shampoo I've ever used. I recently went back to an icy, white blonde color. Having been in the wheelhouse, but way too yellow, Sunset Blvd was highly recommended by my stylist. This stuff is incredible. Of all the blonde shampoos I've tried, this one takes the cake. I am a total believer in this product and can't help by recommend it to all the blondes I know. I use it as my daily shampoo without any drying side effects.
BOO3Verified purchaseHelpful (31)
★★★★★January 2, 2020
Best purple shampoo !! Won’t regret it.
Love this product !! I’ve been a faithful customer for 2 years now. This product keeps me from going Into the Salon and having my hair bleached often . I usually leave my shampoo in for 5 to 10min to remove any brassiness. The shampoo sent is very lovely too. Thanks R+Co for creating an amazing product !
Lorena ZunigaVerified purchaseHelpful (20)
★★★★★November 19, 2016
Must buy for blonde hair!
My hairstylist convinced me to buy Sunset Blvd earlier this year....and I just bought my third bottle. It is amazing for blonde hair, I absolutely love it. Also it smells really nice. Its expensive, but totally worth it. It really keeps my hair blonde and toned, without drying it. As a platinum blonde, I would highly recommend this shampoo.
MarieVerified purchaseHelpful (18)
★★★☆☆May 16, 2019
Good as a shampoo, not good a purple shampoo
It works as shampoo itself but not as purple shampoo that is supposed to offset brass. I used for quite a while with no difference, then tried another brand that did it in one wash (Krisin Ess). I still use between washes with the other one because I don't want it to get too ashy, but do not rely on this one for anything but clean hair.
Desislava H.Verified purchaseHelpful (14)
★★★★★January 23, 2017
Can't live without it
Just like everyone else said, this stuff is amazing. My hair was starting to turn pretty brassy a month after getting it highlighted for the 5th time in 10 months. In order to completely get rid of the brass I used the Pravana purple shampoo and conditioner two weekends in a row to get quick results and have been using this in between and after. It cleans my hair really well and the conditioner actually makes my hair super soft although I know other people weren't having that result. My hair has zero brass now, I don't think I'll even need the rest of the Pravana products. I'm even wondering if this stuff would have worked just as well if I hadn't used the Pravana at all. I can't wait to take this and show it to the girl who does my hair. FYI here's the link for the Pravana that I bought: PRAVANA THE PERFECT BLONDE Purple Toning Shampoo and Conditioner DUO (10.1Oz each )
joannaVerified purchaseHelpful (10)
★★★★☆July 10, 2017
Good feel, no brassiness!
Currently working my hair from dark brown and red to grey/silver so my hair has been lightened several times in the past 8 weeks. I've been using this shampoo and conditioner in my routine (and rotating between these and some others). My hair is dryer than pre-lightening but that's to be expected. It doesn't feel "crispy" though which is a definite plus! Also, coming from the browns and reds I expected more brassy tones which I haven't had in my hair. Wish this was a little more hydrating but overall very happy with it.
Tani TozianVerified purchaseHelpful (9)
★★★★☆June 12, 2017
Requires repeated use but gentle and good quality.
This doesn't cool down the tone of my hair quite as quickly as more vibrant purple shampoos, it requires repeated use. However, it is good quality, gentle on my hair, and smells great. I am happy with it.
bf3890Verified purchaseHelpful (6)
★★★★☆December 1, 2016
Worth trying
Worth trying. Worked well in my hair type. The essence is soft and pleasant, the shampoo does the work on cleaning your hair and the conditioner could be a little better on hydration and softening the hair. But overall was a good experience using and the results were good, not as I expected for the price but good.
FOVerified purchaseHelpful (5)
★★★★★August 7, 2017
Good line altogether
Good shampoo and smells like the R and Co gem for color treated hair. I have played around with this line because it's all my stylist uses. The Atlantis moisture is great for blonde hair color treated hair, the gem is good but a little bit heavier and creamier. I like to rotate depending on the season or what my hair needs. The Hollywood maybe twice a week for me but you aren't going to be having extreme purple like other brands but it does the job. Also R and Co is very concentrated so you don't need a lot. Also I would recommend their dry shampoo tremendously. It is in a can and saves time and not having to wash your hair all the time. It smells great and fresh
SunnyVerified purchaseHelpful (4)
★★★★★May 11, 2022
Gentle enough to use daily
I've been using this shampoo, as well as the Sunset Blvd Conditioner, ever since I went platinum last October. I love it! Keeps my hair bright, with no brass, and I have no issues with dryness. I have super fine, super curly hair, so washing and conditioning every day is a must for me. The purple tone is creamy and gentle enough for daily use.
Raina L.Verified purchaseHelpful (3)
★★★★★May 26, 2022
works as advertised
I've never used a purple shampoo before, so wasn't sure what to expect, but I'm very happy that it leaves my hair feeling clean, full and bouncy. Not quite as bouncy as the thickening shampoo does, but still pretty darn great. I'm a fan.
digadigadooVerified purchaseHelpful (2)
★★★★★February 19, 2020
Smells Good
I bought this after my hair stylist used it on my hair at the salon. It smells great and is keep my blonde color blonde! I am a naturally darker blonde but in the summer my hair turns almost bleached... I use this shampoo during the winter months to keep my hair from turning too dark!
KimberlyVerified purchaseHelpful (2)
★★★★☆November 24, 2023
Does the job
While this purple shampoo hasn’t blown me away, I really do like it and think it does a good job at brightening blonde hair. I have highlights and wanted to keep them fresh and bright. This shampoo does the job and helps remove brassiness. I like that it can be used frequently but I think it can be slightly drying to the hair if done so. I try to use it every now and then. Overall I like it.
Health Coach LydiaVerified purchaseHelpful (1)
★★★★★May 4, 2019
Great results no purple
I love this Sunset BLVD shampoo. I recently let my hair Covent to the white taking over my head. This shampoo let's my white hair shine and sparkle. Other shampoos for white hair turned my hair purple or blue. I can use R+Co every day with great no problem. Jane
Jane DoddridgeVerified purchaseHelpful (1)
★★★★★March 16, 2023
R and co is the best
I love this product. It will not “tone” blonde like some other heavy purple shampoos. But it’s nice for daily use and smells great and is moisturizing!
AJVerified purchaseHelpful (1)
★★★★★January 21, 2020
Works great, smells really nice - buying again
Hi, I read some reviews that the smell was very strong, which did concern me, since I get headaches easily from floral items, or the candle store, bath and body stores. BUT, this was not like that. Very light floral scent, almost reminded me of a jasmine flower. Love the way it works for my platinum hair, keeps it feeling nice and looking healthy. I also purchased the conditioner, which helps it to not be such a tangled mess.
Shannon Cohen-PhillipsVerified purchaseHelpful (1)
★★★★★December 26, 2019
Great Product
I have white hair and the purple shampoo sold on the market turns my hair light purple. My nephew, a stylist, introduced me to this product and I love it. After using this product, my hair is back to its natural white color.
Barbara GolsteinVerified purchaseHelpful (1)
★★★★★December 15, 2025
Love this line of products
I love this line of hair products. High-quality., leaves my hair feeling and looking great, even though I use well water. , and great scent too.
AcsVerified purchaseHelpful (1)
★★★★★October 18, 2023
Reduced brassiness after one use
Worked to reduce the brassy red tones in one use. Amazing product. I am going from red brown to platinum blonde and am about halfway through the incremental process. I went out on a limb for this and feel it was very much worth the expense. Scent is not overpowering but be sure to use a good conditioner as it's drying to hair.
CamilleVerified purchaseHelpful (1)
★★★★★July 18, 2020
Great care for graying hair
I have dark hair I have been letting get gray, so far some large streaks around my face. This R+Co shampoo is a good way of keeping the grays from getting brassy. Plus as a shampoo it leaves your hair thick, full and with lots of body. If you are letting your hair go gray it's important to take good care of it and this shampoo definitely helps.
Momto4Verified purchaseHelpful (1)
★★★★★July 31, 2019
Hairdresser noticed a difference..
You know its working when your hairdresser you have been seeing for years notices a difference in your color/texture after not making an appointment in 4 months.. It really helps the hair from brassiness and dry texture. I try to only wash my hair twice a week, and I use this every time, focusing on my ends which is where most of my color is (balyage).
lexi miloneVerified purchaseHelpful (1)
★★★★★September 13, 2023
Lights Me Up!
Love this product and have been using it for years! I have very curly white hair (well, at 82 what other color would it be?), and this product is perfect for highlighting and toning down whatever yellowing I might "think" I see, and using the conditioner made for this particular shampoo, my hair remains bright, soft, and curly. Every now and then, I'll try something different, but I end up right back to R&Co's Sunset Blvd. This shampoo has never failed me, yet!
Jane BarrosoVerified purchaseHelpful (1)
★★★☆☆July 20, 2020
Marketing Hype. Not really that spectacular
So,.. this is nice packaging. It has a nice lather. It’s not anywhere near as amazing as it is promoted to be. It doesn’t tone really well. The purple is really not there. It washes ok. But it’s not truly a premium blonde maintenance product - the hair is not overly soft, shiny or smooth. Over all I am not impressed.
mr kw & mr drVerified purchaseHelpful (1)
★☆☆☆☆December 6, 2020
This smells like a smoker
This smells like a cigarette smoker right after they had a smoke break. Either that or the smell of the cigarette smoker’s possessions they smoke near.
KenzieVerified purchaseHelpful (1)
★☆☆☆☆July 1, 2021
Wanted to love this
Really wanted to like this shampoo. Packaging is cute; but it dried my hair really bad! And smells too much of perfume.
RichardVerified purchaseHelpful (1)
★☆☆☆☆June 24, 2021
Defective bottle (no lid)
Defective bottle - no lid/cap included with shipment.
sarahbVerified purchase
★★★★★November 17, 2020
Love it for my highlighted hair!
I love it for my highlighted hair, it's pricey, but I don't wash my hair everyday so I think it's worth it.
L at UVerified purchase
★★★★★August 19, 2022
R+ WOAAAH!
I honestly cannot rave about this brand enough they’re amazing for blonde colored hair. The scent is also so lovely while it moisturizes your hair.
Alexia RussellVerified purchase
★★★★★August 7, 2022
Better than expected!
At first I thought it was a small bottle, but surely soon I find out it only takes a small drop (size of a coin) to foam a whole wash of short hair. Great shampoo, definitely see more blonde and less brass on my hair now
GregVerified purchase
★★★★★December 30, 2021
great shampoo
Great item it does the job
Fares MakssourVerified purchase
★★★★★August 11, 2021
Golden Glow
I have tried other products by R+co & kinda got hooked on the original cute names ! Well don’t let that fool you ! This company is serious business !! I love this shampoo & conditioner!! I have color treated hair & it works well w my hair !! Fantastic products that make your hair shiny & soft ♥️ 5 stars A little pricey but worth every penney !!!
Christy AVerified purchase
★★★★★March 9, 2020
Worth the money
If you spend a lot of money coloring your hair, this shampoo is 100% worth it. It keeps my hair cool between colorings. I tried to use a cheaper purple shampoo and my hair got brassy within a week. Switched back to this and after a couple of weeks, it’s cool again, without a salon appointment.
Catherine ZarraVerified purchase
★★★★★January 28, 2022
Love it
The best stuff I have ever used on my hair!
Becky D. MarquezVerified purchase
★★★★★October 15, 2020
Perfect for colored heir!!!
I shampoo my blonde colored hair and really like the results!
Olga PurcellVerified purchase
★★★★★June 19, 2022
My mother uses this and my hairdresser recommends it for older women
She loves this product and it lasts for nearly a year used monthly.
huckfinnVerified purchase
★★★★☆October 19, 2019
Would recommend
This is a good toning shampoo if you have *mild* brassy tones but definitely won’t negate the orange if you have a lot. However, it does a nice job and doesn’t leave a purple tinge in your hair like a lot of blonde shampoos
Amazon CustomerVerified purchase
★★★★☆March 27, 2024
Great
Nice product, good price
DAVID CVerified purchase
★★★☆☆July 13, 2021
Too Heavy for Fine Hair
This a very heavy Shampoo. It made my hair look limp and dirty.
JANVerified purchase
★★☆☆☆October 9, 2020
Smells okay doesn't work to ton
So thick I could barely use it. Doesn't help tone hair at all. You would be better off getting something from Walmart. My hairdresser literally said " throw this away it's doing nothing"
Preslie TaylorVerified purchase
