R+Co Velvet Curtain Cotton Touch Texture Balm is a lightweight texture balm that gives hair a naturally matte look and silky texture without feeling heavy or sticky. It makes it easy to create volume and definition while maintaining softness and flexibility. This balm is suitable for all hair types and helps create hairstyles with a light, fluffy effect that looks natural and not overdone. Ideal for everyday use, giving hair an incredibly soft, "cotton" touch and natural movement.
Gives hair a matte texture and light volume
Provides a natural look and movement
Light, does not reduce the softness of the hair
Suitable for all hair types
Vegan, free of sulfates, parabens and gluten
Instructions for use: Apply a small amount of balm to clean, dry or damp hair. Work it in with your hands, focusing on the mid-section and ends to add texture and volume. Create a hairstyle as desired.
I absolutely love this hair balm. It is very very lightweight but keeps my hair hydrated and provides wonderful hold. I have finer wavy hair with some ringlets here and there. I tried this several ways and the best that works for me is after my hair is towel dried I apply this by raking with my fingers and slightly scrunching and then air dry. It provides a very slight cast that softens once you scrunch a tiny bit. I usually try to use curl products on soaking wet hair but this just didn't work like that for me. The smell is gender neutral and delightful. My hair when using this is super shiny and manageable. It doesn't provide a ton of moisture which is perfect for me because my hair gets weighed down super easily. It is also reworkable meaning i can just get my hair slightly wet in the morning and it reactivates the cream and makes my waves spring back up. It has a powdery feel that allows me to go longer between washing my hair. I would absolutely recommend this and will be stocking up on several tubes so I never run out. The price is high esp for only like 3oz but I only use maybe 1/2 a dime size about on my shoulder length hair so it lasts a long time.
HaleyVerified purchaseHelpful (14)
★★★★☆November 27, 2023
Same labeled size but smaller item
The original I got from Ipsy (on the left) once that ran out I came to Amazon. Received the one on the right. I did notice it is a tad bit smaller than the original. The smell is also a little different. Product works great though. Gave my frizzy hair a tame. Fly aways are tucked away on straight hair days. Adds texture. Emphasis of the curls on curly days. Really love this formula.
Shawna AllenVerified purchaseHelpful (3)
★★☆☆☆October 15, 2021
Comically small
This bottle is comically small which would be ok if it didn’t also take loads of product to do anything. This I like if you mixed a pinch of badlands (which I love) into like a 1/4 cup of watery gel that didn’t hold. It’s very strange. The good news is you can’t really put too much product in. Bad news is I can’t barely tell a difference. I have a ton of baby fine hair, shoulder length, blonde, and straight/wavy
Girlphoto22Verified purchaseHelpful (3)
★★★★★April 7, 2024
Love the SMELL and the HOLD
It’s got a great smell, I can’t explain it. I have a pixie cut that wear very natural, it helps keep fly always down.
BcgVerified purchaseHelpful (2)
★★★★★May 15, 2024
New Favorite for Fine Hair
This is my new favorite product for my fine hair. I find it adds a perfect amount of texture and grit to my fine, straight hair and helps hairstyles last. I use it after I shower when my hair is damp whether I'm styling it or letting it dry naturally.
CarrieVerified purchaseHelpful (2)
★★★★★October 4, 2024
Good for thin hair
Good to put in thin hair to help it hold a curl or add volume. Adds some grit, my hair dresser uses it in place of hair spray because it doesn’t weigh the hair down.
Amazon CustomerVerified purchaseHelpful (2)
★★★★☆June 30, 2022
It does soften hair
It’s weird because when I first purchased this, the scent was apparent and was pleasant. I think the product must lose “freshness “ and that scent, that I liked so much. New application after the first two weeks didn’t provide the same scent. This happened the last time I purchased this product and I thought it may have been a fluke. I guess not…bummer because the scent is why I purchased it a second time.
lisaVerified purchaseHelpful (2)
★★★☆☆October 8, 2021
Might be better for longer hair
Usually impressed by R+Co but Velvet Curtain did not wow me. I’m a guy with shorter hair so maybe the product isn’t suited for my hair. The texture is nice, light and there is little scent.
Luca’s DadVerified purchaseHelpful (2)
★★★★★May 25, 2026
Texture balm
Love this. It leaves your hair shiny and under control.
G HostVerified purchaseHelpful (1)
★★★★★September 12, 2024
My new favorite product
I am absolutely thrilled with this product. I will be the first to say I am lazy when it comes to my hair. I have all these products I use to make my hair nice and straight for my style days. However, I work from home so most of the time I just let my hair air dry. I have pretty thin hair to begin with so it usually looks like a wavy mess. I just got this product yesterday. I used it last night after my shower and this morning (after sleeping on it no less), I ran a comb through it and was so happy with the way it looked. I put a little more in it later today and it looks like I did WAY more than just adding some product and calling it a day. What a miracle product! I’m in love. Will be again and again!
goonierejectVerified purchaseHelpful (1)
★★★★★July 26, 2025
Excellent product for curly hair
This is a very good product. Makes my hair curl and takes away the frizz without making my hair stiff and crunchy.
Vicki D. RockVerified purchaseHelpful (1)
★★★★★September 2, 2025
Soft, not Sticky.
I use this everyday after I blow dry my hair. It is so soft and gives a light hold. If I want a stronger hold, I use a thicker paste, but Velvet Curtain is great for everyday styling. It doesn't feel sticky or give me that "I-have-to-wash-this-product-out-of-my-hair" feeling. If you want a really strong hold, this isn't the thing for you. But if you want to smooth out your ends after drying, this is perfect. I've purchased this multiple times.
ChristineVerified purchaseHelpful (1)
★★★★★September 3, 2021
Works great
Wasn’t greasy. Did not leave my hair feeling coated
micheleVerified purchaseHelpful (1)
★★★★★January 4, 2023
Hold for Dyson
This really helps hold the curls in my fine, blond hair when I style with the Dyson air wrap. I add it after rough drying but before curling.
NoelleHelpful (1)
★★★★★March 31, 2022
It’s expensive! But it’s awesome stuff!
Don’t like the price, but love the product!
S. DonagheyVerified purchaseHelpful (1)
★★★★★January 14, 2025
Velvet curtain
This is the exact product my hairstylist use every time I get my hair colored and touched up. She blow dry it straight because I have naturally curly hair and this is just exactly what I needed to get rid of the frizz in between hairstylist visits thank you so so much
CarolVerified purchaseHelpful (1)
★★★★★May 18, 2022
Expensive but it works
I have difficult curly hair and have never used a texture balm in it before but this stuff really brings out my curls, is super lightweight and does pretty well controlling the frizz. Easily one of my favorite products from r+Co. Biggest complaint is how little product you get for the price.
Tabz106Verified purchaseHelpful (1)
★★★★★April 11, 2026
Smooths hair
Smooths coarse salt and pepper straight hair
TeacherVerified purchaseHelpful (1)
★★★★★October 10, 2022
yes
Love this product. I am not a product person, but I was recommended this, and I love it. Gives a nice texture to my hair
Vania ZaskVerified purchaseHelpful (1)
★★★★☆June 17, 2025
Probably better for wavy or curly hair
Didn’t do much for my hair. My hair is pretty straight, this is probably better for wavy or curly hair. Smells good though.
Lorin HarrottVerified purchaseHelpful (1)
★★★★★July 6, 2025
That it is available
I love this product It makes my hair so much more controllable and frizz free with added I do not have the manageability that I do when I use this product
Lynn J. RogersVerified purchase
★★★★★April 7, 2026
New fav for hair!
Great for adding texture and reducing frizz. One of my favorite hair products!
LisaBVerified purchase
★★★★★June 9, 2026
Amazing product
This stuff is amazing! Fresh cotton smell, lightweight, but gives your hair great texture. I love it.
Amazon CustomerVerified purchase
★★★★★July 17, 2025
Hair product that does wonders
Best hair product for after styling hair. It takes the frizz away and helps your hair shine. I love this.
daleVerified purchase
★★★★★September 1, 2025
Nice
Nice!
DanielVerified purchase
★★★★★May 29, 2024
Love this product!
I love the softness and smoothing that this product provides my hair!! I also love scent!
EmileVerified purchase
★★★★★May 22, 2023
A hair staple!!
I use this after curling my hair and use a tiny dot and finger comb it through my hair. Sometimes I use after straightening but not often. It makes my hair less frizzy and just so soft and clean! I will always have this in my drawer. The price is worth it because one bottle lasts me soooo long!
Jill E. ReamesVerified purchase
★★★★★February 17, 2026
Perfect for adding soft texture
Love this balm. I use it every day to style my Bixie haircut. Has just enough hold and adds soft texture without being sticky. Highly recommended!
AlexandriaVerified purchase
★★★★★July 13, 2026
Great product - highly recommend!
Great product - highly recommend!
Mark E. WoodsumVerified purchase
★★★★★June 29, 2025
Lotion
Love the smell of this lotion. It leaves my hands feeling smooth and hydrated.
Rita SidherVerified purchase
★★★★★July 13, 2023
doesn't weight your hair down
It keeps the frizzies from happening without weighing it down. Has a nice feel
S.G.Verified purchase
★★★★★September 14, 2024
Silky and not sticky
Love this priduct. Gives my hair texture without being sticky.
Shopper66Verified purchase
★★☆☆☆June 26, 2022
Doesn't really do much
Pros: It smells ok, but not amazing. Cons: I don't really know what this product is supposed to do because it doesn't do much. I guess I would describe it as being sort of like a leave-in conditioner because it does make hair feel a bit softer. Other than that, as a "texture balm" it does not create texture or provide any sort of styling benefits.
R+Co Velvet Curtain Cotton Touch Texture Balm is a lightweight texture balm that gives hair a naturally matte look and silky texture without feeling heavy or sticky. It makes it easy to create volume and definition while maintaining softness and flexibility. This balm is suitable for all hair types and helps create hairstyles with a light, fluffy effect that looks natural and not overdone. Ideal for everyday use, giving hair an incredibly soft, "cotton" touch and natural movement.
Gives hair a matte texture and light volume
Provides a natural look and movement
Light, does not reduce the softness of the hair
Suitable for all hair types
Vegan, free of sulfates, parabens and gluten
Instructions for use: Apply a small amount of balm to clean, dry or damp hair. Work it in with your hands, focusing on the mid-section and ends to add texture and volume. Create a hairstyle as desired.
