★★★★★8 августа 2023 г.
BEST PURPLE SHAMPOO EVER
This purple shampoo turned my yellow bleached hair to white with just one wash literally. My hair was the color of a chain smokers walls and I put this shampoo in let it sit for about 10 minutes and my hair turned into the color of freshly fallen snow. I will say be sparing because if you use it too often (like every day instead of every other day) or if you let it sit too long too often (like the 10 minute miracle treatment once a week) your hair might have a purplish tinge to it but it comes out within a few washes with normal shampoo so not a big deal. Again this is the best purple shampoo on the market!!!
ElizabethПроверенная покупкаПолезно (11)
★★★★★27 марта 2024 г.
Great Product!
The product was recommended by my hair-stylist. I had added gray highlight and this shampoo helps the color to stay versus turning to a brass tone. Pair it with a color-supporting conditioner and my color still looks great one month later, despite tons of washes. The only downfall is it could possibly stain your shower walls if not washed (dependent on the material in your shower ex: nice tile, glass etc.) but I have not had an issue with it washing off. Great Shampoo!
Nicole SmithПроверенная покупкаПолезно (6)
★★★★★1 марта 2024 г.
Didn’t use it…..
I can not say if this product works well or not. I had no idea I was paying $10 for a tube of shampoo smaller than an average tube of toothpaste. My fault for not reading the information more discriminately.
AmandaПроверенная покупкаПолезно (5)
★★★★★4 сентября 2023 г.
Great effect on my blonde hair
it’s a very good quality shampoo and the purple effect is amazing if I compare it with other brands I bought as the roots (my main problem) appear so natural and not brassy! I love it and it works even without the conditioner as for color results. I’ll buy the conditioner, though, to make a good complete hair treatment . Great value for a little goes a long way for real!
ZllvsПроверенная покупкаПолезно (5)
★★★★☆31 мая 2024 г.
Drying but works well
It’s a bit more drying than others that I have use but, it also works 10x better. It has a nice but not overpowering scent. It is expensive but definitely worth the money. My hair turns a very light purple after letting it sit for 2 minutes.
Melissa NashПроверенная покупкаПолезно (4)
★★★★★12 марта 2025 г.
Bye Bye Brassiness....literally! ❤️
Great Product! One wash!
spencerПроверенная покупкаПолезно (3)
★★★★★26 февраля 2024 г.
Well water brassy hair be gone! Great for natural curl!
For those with well water this is a must have! I use this about every two weeks and it brings my color back to life. It does not dry out your hair and not only does it tone the brassiness, it clarifies as well. My daughter and I use this - we have naturally curly hair with blonde highlights, we love it. Protects your hair color investment.
BorellsПроверенная покупкаПолезно (3)
★★★★★24 августа 2024 г.
Pretty blonde
I love this product. It really lightens and brightens your hair which uplifts your whole look and makes you feel great about yourself! Buy it ;)
Zoe B.Проверенная покупкаПолезно (3)
★★★★★28 июня 2023 г.
Hairdresser recommended
I was recommended this product by my hairdresser. She uses it all the time to take out the brass color on her customers with blonde or white hair. Only used once at home but will continue to use, it definitely helps. .
kayOПроверенная покупкаПолезно (2)
★★★★★7 мая 2025 г.
Great product
I LOVE this product! It has never let me down on my blonde hair. I had some brass on the last highlight I got and so I ordered this (because I had used it before) and it helped so much! The bottle never leaks. The quality is amazing. It doesn't dry out your hair! Make sure you put it on before you get in the shower on your dry hair... for some reason that works best for me. The only problem I had with this order was they send me the Repair your hair Shampoo instead of the keep my blonde bottle. Amazon sent me the correct order and I got to keep the other. Go Amazon!
Amazon CustomerПроверенная покупкаПолезно (2)
★★★★★5 марта 2025 г.
Perfect for Blondies
Great Price and Product! Keeps the brassiness out of my blonde hair, doesn't dry my hair out. Smells amazing and leaves hair feeling soft and silky.
Busy Mamas BargainsПроверенная покупкаПолезно (2)
★★★★★20 сентября 2025 г.
Worth the money.
A little bit on the pricey side but worth the money. Works wonders for your blonde hair. Tones it and helps brighten your hair. I won’t use any other purple shampoo.
Carina RizoПроверенная покупкаПолезно (2)
★★★★★22 августа 2024 г.
Tames the brass
I absolutely love this purple shampoo! I recommend it every time someone asks!
StephanieПроверенная покупкаПолезно (2)
★★★★☆18 мая 2023 г.
Great for White Hair Too
This shampoo helps keep my white hair from yellowing. I like that it has only mild fragrance. Although expensive, you only need a little to get a good cleaning.
happy Amazon consumerПроверенная покупкаПолезно (2)
★★★★☆13 октября 2023 г.
Yes and no
Love this purple shampoo for what it's intended for - my hair... HATE that it leaves my surrounding nail beds on my fingers and parts of my hands purple for a few days. Surely, there has to be a purple shampoo out there that won't leave me with purple fingers all the time.
DanielleПроверенная покупкаПолезно (2)
★★★★☆30 декабря 2025 г.
Helps keep color
Always nice to have a small trial size! This purple shampoo has helped keep my color. Only use a very small amount and leave on as directed.
Robyn MПроверенная покупкаПолезно (2)
★★★★★27 июля 2025 г.
Great to help with yellowing of grey hair when out in sun and pool.
Worked great got rid of yellow from pool and sun. Don’t leave shampoo in for more than a couple of minutes. And wash hands well with soap.
BillieПроверенная покупкаПолезно (1)
★★★★★27 мая 2026 г.
Holy Grail!
My holy Grail against yellow hair ❤️ Been using this years and years, and never seize to amaze me. Makes your hair soft and shiny and overall, no yellow to be found anywhere. Truly amazing product.
LMarsПроверенная покупкаПолезно (1)
★★★★★28 января 2025 г.
Returning customer
After using a different brand, I’m excited to be getting this purple shampoo again!
Amazon CustomerПроверенная покупкаПолезно (1)
★★★★★9 июля 2025 г.
No more brassy blonde!
This is a game changer for my blonde hair. I absolutely no longer have brassy blonde hair! I can't believe how much this changed the yellowish tint. All blondes should use this once a week but not every day. It's very effective!
GoSparty1957Проверенная покупкаПолезно (1)
★☆☆☆☆10 сентября 2025 г.
Not the same product I buy at the hair salon
One of the main reasons I love this product was the smell. The fresh, beachy, grape smell. I still have the container for the last time I got this product at my hairstylist and omg, there is an universe of a difference between that and the one I got from amazon. The smell from the one I just got here is NASTY. Smells like chemicals, despite the consistency and color looking the same. I researched online to see if the brand changed its smell and they didn’t. I am not going to test it on my hair!
Vivian LucasПроверенная покупкаПолезно (1)
★☆☆☆☆2 января 2025 г.
Not like what I get at the salon (and it's the "same" brand)
Turned my hair too bronze, like cheap purple shampoo does. I went back to the salon to get this same brand and my hair was restored. I suspect something is not right here. Don't get it.
BWПроверенная покупкаПолезно (1)
★★★★★22 апреля 2026 г.
The shampoo smelly good and works great
Works great
EfrenПроверенная покупка
★★★★★11 июля 2024 г.
Keeps me blonde!!!
I add this to my hair wash routine 2x a week and helps keep my blonde color!! 10/10 recommend.
KianaПроверенная покупка
★★★★★23 апреля 2025 г.
Best purple shampoo
Best purple shampoo ever !!!! Tones quickly
nicole chesleyПроверенная покупка
★★★★★4 июля 2026 г.
Hands are purple but not my hair
Best delivery of ash blonde hair. Way more pigment than anything else on the market. It’s purple but it doesn’t make MY HAIR purple. It deposits an ash color.
Pickles808Проверенная покупка
★★★★★3 июня 2025 г.
Number 1 for blondes
I use this product every other week and keeps my hair looking so fresh!
samanthaПроверенная покупка
★★★★★14 июля 2026 г.
Eleven Australia Keep My Color shampoo
I love this shampoo and conditioner. It really brings out a beautiful hue to my gray hair. I get many compliments on how pretty my gray hair is.
shoonigansПроверенная покупка
★★★★★14 апреля 2025 г.
Hair
My hair turned pretty
AtenaПроверенная покупка
★★★★★7 июня 2025 г.
Hair feels silky after washing.
Works well and smells great!
Zumreta KenПроверенная покупка
★★★★★20 июня 2024 г.
The best
Best purple shampoo ever
Ashley OakmanПроверенная покупка
★★★★☆12 ноября 2023 г.
Does the job
Works well. But such a small tube..
harperПроверенная покупка
★★★★☆4 мая 2026 г.
👍👍 Very pigment rich❣️ 💇♀️ 👩🎨
👍👍 Pigment rich‼️ 👉Thickness & foaming ability could be better as it just oozes out of the bottle into my hand
DПроверенная покупка
★★★★☆22 января 2026 г.
Better smell
I ordered this brand after reading online reviews. The smell is a big improvement over my last purple shampoo. I also find it less drying. However, I don't think it brightens as well. I use it 1-2 times a week.
SDПроверенная покупка
★★★★☆31 декабря 2024 г.
Eleven n Blue
Recommended by hair stylist
LauchangПроверенная покупка
★★☆☆☆25 июня 2025 г.
The bottle leaks everywhere!
I really love the color this leaves for my blonde but the bottle leaks EVERYWHERE. I have even tried leaving it out of the shower but the moment i go to use it, it pours purple shampoo that will stain. Do not recommend.
Emily BПроверенная покупка
★★☆☆☆11 июля 2024 г.
Keeps colour blonde
I love how this product makes my colour look. Unfortunately it completely strips my hair of all its moisture and natural oils, leaving a rats nest of dry knots. Would not purchase again, you can have the rest of mine.. lol Also stains nails, hands and anything it touches so be careful.
MargieRoseПроверенная покупка
★★☆☆☆4 декабря 2024 г.
Damaging
I know, it's not conditioning or anything else. However, my L'Oreal sulfate free blonde shampoo doesn't leave my hair this dried and crazy looking. I also feel like the L'Oreal delivers similar results without the consequences. It does hold up on eliminatimg brass, though.
JordanПроверенная покупка
★☆☆☆☆24 марта 2026 г.
Leaking in the shipping box.
I absolutely love this shampoo but when I open the box the seal was broken and leaking all over in the box.😞
Sara HowardПроверенная покупка
★☆☆☆☆12 ноября 2025 г.
Waste of money, didn’t work and game me hives
Gave me an allergic reaction with hives, didn’t help much with lightening my blonde, bottle came with purple shampoo on the outside of it.. waste of money
kashПроверенная покупка
